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“The Widen Collective has allowed us to maintain brand consistency in a really effective way.”

Eric Uhlich
Graphic Designer



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People like us.

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Our 2021 Connectivity Report is here

Learn how leading brands use product information – data, marketing content, and digital assets – to deepen audience connections and excel in digital commerce.

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The 2021 Connectivity Report Cover preview

Content is messy and complicated

Content comes in many forms, and has countless sources and destinations. It changes with new messaging, visual styles, and product updates. Quite simply, content can be difficult to manage!

We’ve been solving these challenges for 20 years.

digital asset management solutions


deliver content to market with workflow and portals


Widen simplifies how content gets to market

Take the guessing game out of your workflow with the cloud-based Widen Collective®.

Bring content together
Create a searchable, shareable library of your photos, videos, documents, podcasts, and product information

Send it anywhere
Distribute content to any person or system to support sales, marketing, and e-commerce

Accelerate your workflows
Use automation to guide content through creation, review, approval, and distribution

Stay connected to the tools you use everyday

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“The Widen Collective has provided our global teams with a central, single source of truth for our branded content. Moving our digital library from a server to Widen has provided clarity and accessibility to our digital asset library. Not only are assets easy to find and utilise, Widen makes it easy to set permissions and expiration dates so we can seamlessly ensure that only the most up-to-date content is available to our users.”

Anna Raugalis

Manager, Creative Operations - Digital Assets at Laura Mercier Cosmetics

“Implementing Widen into a business is one of the easiest things you can do simply because of the service that’s provided. I’ve never had an implementation as smooth as this - business continuity was real!”
Michael Fisher

Senior Brand Executive, Kindred Group

Widen history graphic


Real history, unreal service

Widen has thrived for more than 70 years because:

We do what we say
We don’t wait for change, we become it
We challenge today
We flourish, together
Service is our secret sauce

We want to be the best part of your day, so you can reach your highest potential – every day.

Global software, local mindset

With offices in Europe and the United States, Widen helps you increase marketing efficiency anywhere in the world.

700+ customers around the world

1,000,000+ active users around the world

175 countries worldwide

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Arthur Werner Enterprise DAM User
“Widen was a great match. We wanted something that was SaaS-based and something that was adaptable.”
Arthur Werner

HARMAN International

Kate Bennewitz DAM Software User
“Widen has helped us serve an international market by being a tool that communicates. It's allowed for more open communications, which helps our markets grow.”
Kate Bennewitz

Life Fitness

Cami Schenck, Senior Marketing Manager – Media and DigitalCami Schenck, Senior Marketing Manager – Media and Digital
We knew there was an opportunity to become more data driven and ultimately improve audience segmentation to create media and content efficiencies, cost efficiencies, and use the power of data to breakdown our “cheese silos” in order to activate Sargento’s go-to-market strategy as a whole.
Cami Schenck


What's happening at Widen

Our Path to Building Accessible Software for All Users | Widen

Widen shares its commitment to making its software and website AA compliant to ensure accessibility and usability for all.

What to Include in Your Brand Identity Kit | Widen

A brand identity kit is a must-have for any business and can help by providing disparate groups and individuals with the tools and information they need to uphold your brand consistently. Read more about what goes into a brand identity kit, how it’s different from brand guidelines, and why you need one.

Festival of DAM

(Speaking and exhibiting)
1-2 September 2021
Virtual event

Widen Summit

19-21 October 2021
Virtual event

DAM Fest Europe

(Speaking and exhibiting)
4 November 2021
Virtual event