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“The Widen Collective has allowed us to maintain brand consistency in a really effective way.”

Eric Uhlich
Graphic Designer



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Content is messy and complicated

Content comes in many forms, and has countless sources and destinations. It changes with new messaging, visual styles, and product updates. Quite simply, content can be difficult to manage!

We’ve been solving these challenges for 20 years.

digital asset management solutions


deliver content to market with workflow and portals


Widen simplifies how content gets to market

Take the guessing game out of your workflow with the cloud-based Widen Collective®.

Bring content together
Create a searchable, shareable library of your photos, videos, documents, podcasts, and product information

Send it anywhere
Distribute content to any person or system to support sales, marketing, and e-commerce

Accelerate your workflows
Use automation to guide content through creation, review, approval, and distribution

Stay connected to the tools
you use everyday

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“The Widen Collective has provided our global teams with a central, single source of truth for our branded content. Moving our digital library from a server to Widen has provided clarity and accessibility to our digital asset library. Not only are assets easy to find and utilise, Widen makes it easy to set permissions and expiration dates so we can seamlessly ensure that only the most up-to-date content is available to our users.”

Anna Raugalis
Manager, Creative Operations - Digital Assets at Laura Mercier Cosmetics


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Real history, unreal service

Widen has thrived for more than 70 years because:

We do what we say
We don’t wait for change, we become it
We challenge today
We flourish, together
Service is our secret sauce

We want to be the best part of your day, so you can reach your highest potential – every day.

Global software, local mindset

With offices in Europe and the United States, Widen helps you increase marketing efficiency anywhere in the world.

700+ customers around the world

1,000,000+ active users around the world

175 countries worldwide

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Arthur Werner Enterprise DAM User
“Widen was a great match. We wanted something that was SaaS-based and something that was adaptable.”
Arthur Werner

HARMAN International

Kate Bennewitz DAM Software User
“Widen has helped us serve an international market by being a tool that communicates. It's allowed for more open communications, which helps our markets grow.”
Kate Bennewitz

Life Fitness

DAM Software API User Jennifer Hurley
“We've built elaborate systems around the DAM, leveraging Widen's API to create a photo management workflow. Widen's product is core to our current ecosystem.”
Jennifer Hurley

Clear Channel Outdoor

Cami Schenck, Senior Marketing Manager – Media and DigitalCami Schenck, Senior Marketing Manager – Media and Digital
We knew there was an opportunity to become more data driven and ultimately improve audience segmentation to create media and content efficiencies, cost efficiencies, and use the power of data to breakdown our “cheese silos” in order to activate Sargento’s go-to-market strategy as a whole.
Cami Schenck


What's happening at Widen

What is a Brand Manager, and what do Brand Managers do? | Widen

Do you know the key qualities a successful brand manager should have? Can you help teams overcome their brand-image challenges? Here’s a beginner’s guide to what you need to know when hiring and empowering brand managers to deliver a consistent brand experience. Spoiler alert: they all need a digital asset management (DAM) tool to store, manage, and distribute brand assets.

Brand Assets: Get the Most Out of Your Brand Assets | Widen

Brand assets tell your company’s story. To build and maintain a brand that generates revenue, you need to tell your brand story consistently across all channels. Many companies still struggle to do this with google docs, multiple storage solutions, and inconsistent processes that can eventually damage their brand. If you want to get the most out of your brand assets you need the right brand management tool to centralize, manage, and publish your brand assets.

Widen Consulting Helps Companies Achieve Their DAM Goals | Widen

Widen consulting services helps customers with a range of strategy needs, from tactical DAM success plans to martech strategies and process improvement roadmaps. This article profiles two recent consulting engagements.

DAM and Museums

(Speaking and exhibiting)
February 10, 2021
Virtual event

Widen Summit

October 11-13, 2021