The History of Widen

Taking great care of our customers since 1948

widen history original location and current software

How a family-owned business in Madison, Wisconsin earned the trust of the world’s most recognized brands

For over 70 years, customers have trusted us with their creative and marketing materials to transform, convert, engrave, compose, modify, and manage how their brand is represented.

We help connect their brand expressions in newsprint, catalogs, broadcast media, websites, social networks, and other channels so they can express themselves consistently to the market.

Once those expressions reach the right audience, they inspire people to take action.

history overlapping CMYK boxes

1948

Widen founded

Arthur and Emily Widen took out a $1,500 mortgage to start Widen Engraving. Arthur’s experience working in the Madison newspaper industry paired with Emily’s financial support from her job in the insurance industry laid the foundation for Widen.

Arthur and Emily Widen Photographs
Widen engraving photograph

1948-1960

Widen Engraving

Widen Engraving received and transferred creative and marketing materials from type and photos onto plates, resulting in newsprint. This process helped inform and inspire the community.

1960-1990

Widen Colourgraphics

Widen Colourgraphics received, composed, and converted creative and marketing content in the form of photos, illustrations, logos, and copy. We brought that content to life through printed catalogs and advertisements.

Widen colorgraphics photograph

1990

Nothing ventured,
nothing gained

Widen began diversifying offerings and investing in new areas, like printing services, photography, and an R&D department that laid the foundation for future software services.

1990-today

Widen Enterprises, Inc

Widen Enterprises organizes messages across a range of formats, like photos, videos, audio, illustrations, logos, and copy. We format and govern this media to help organizations creatively express themselves online, in broadcast, and in print so they can inform, entertain, and inspire the market.

1996

First web interface for an image database

We care. About our employees, our customers, and our community. When we do good, it’s good for everyone.

2006-2009

DAM moves to the cloud

In 2007, we selected Amazon Web Services as the cornerstone for the Widen Collective®. The need arose for privacy, security, scalability, and access.

2015

A “Freedom-Centered Workplace” and a “Best Place to Work”

We've dedicated ourselves to high standards of democratic organizational design and leadership. These principles have shaped our culture and unique approach to HR.

 

2017

Opened new office in London - Widen U.K.

To further serve our customers around the world, we opened our first office outside of the United States. We’re excited as our service teams match the global reach of our software.

2017

Expanded solutions

New solutions for brand, creative, and video management.

2018

Recognized as a digital content leader

One of the Top 100 companies that matter most in digital content.

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