The History of Widen

How a family-owned business in Madison, Wisconsin earned the trust of the world’s most recognized brands

For over 70 years, customers have trusted us with their creative and marketing materials to transform, convert, engrave, compose, modify, and manage how their brand is represented.

We help connect their brand expressions in newsprint, catalogs, broadcast media, websites, social networks, and other channels so they can express themselves consistently to the market.

Once those expressions reach the right audience, they inspire people to take action.

1948

Widen founded

Arthur and Emily Widen took out a $1,500 mortgage to start Widen Engraving. Arthur’s experience working in the Madison newspaper industry paired with Emily’s financial support from her job in the insurance industry laid the foundation for Widen.

1960-1990

Widen Colourgraphics

Widen Colourgraphics received, composed, and converted creative and marketing content in the form of photos, illustrations, logos, and copy. We brought that content to life through printed catalogs and advertisements.

1990-today

Widen Enterprises, Inc

Widen Enterprises organizes messages across a range of formats, like photos, videos, audio, illustrations, logos, and copy. We format and govern this media to help organizations creatively express themselves online, in broadcast, and in print so they can inform, entertain, and inspire the market.