Marketers don’t have time for guessing. That’s why we developed Insights with deep analytics to show who’s using your content, where, when, and how. From searches, shares, embeds, views, downloads, and more, you can customize unlimited dashboards to interpret the asset data that moves your business forward.
Widen offers the best content analytics in the DAM industry. Our two approaches – sitewide Insights and Quick Insights – present data from a bird’s-eye view and at the asset level. When connected to web analytics, Insights shows a complete picture of web and individual performance for your images, videos, and documents across all websites where they appear.
Feel the power of Insights when you integrate the Widen Collective with other marketing systems. Repurpose assets across platforms and extend their value for greater connectivity, distribution, and tracking. Then utilize your cumulative asset data – via DAM – to optimize the impact of your content. That’s when marketing gets really powerful.
The Collective integrates with all kinds of best-in-class systems, including:
Insights is a marketing gold mine just waiting to be tapped. Apply the key findings from your data to these areas to best align content production with marketing strategy.
Plan your content calendar for the year and decide where to promote what content on your website, social media, and other channels.
Use DAM data as the backbone for your content audits and drive brand consistency.
Content performance and ROI
Gauge the effectiveness of your content, DAM admins, and marketing team.
Content beyond DAM
Repurpose your strongest assets everywhere to maximize your best content.