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Analytics and insights
Improve marketing efficiency with data-driven content analytics
Marketers don’t have time for guessing. That’s why we developed Insights with deep content analytics that show who’s using your assets, where, when, and how. From searches, shares, embeds, views, downloads, and more, you can customize unlimited dashboards to interpret the asset data that moves your business forward.
Allocate marketing budgets based on fact, not hunches
Put creative hours into visual content that gets the most engagement
Measure your content performance and team efficiency
Promote your strongest brand assets in all marketing communications
The dynamic duo – Sitewide Insights and Quick Insights
Widen offers the best content analytics in the DAM industry. Our two approaches – sitewide Insights and Quick Insights – present data from a bird’s-eye view and at the asset level. When connected to web analytics, Insights shows a complete picture of web and individual performance for your images, videos, and documents across all websites where they appear.
Sitewide Insights
Get a comprehensive look at your DAM system performance with sitewide Insights. Easily identify your best brand assets and use them to create a blueprint for content success.
Build custom dashboards or use standard ones to monitor site metrics, search patterns, user engagement, referral sources, and location tracking
Curate asset collections to analyze marketing campaign performance
Compare how different brand assets perform using Portals
See the most commonly searched words in your DAM system
Adjust metadata based on search terms to increase user adoption
Track assets by visitor, website, global region, and more
Quick Insights
Access your content analytics at the asset level in just two clicks. The at-a-glance view of asset activity, user engagement, and asset popularity from Quick Insights provides a range of metrics to steer your content planning.
Identify the best assets to repurpose in other marketing campaigns and channels
Expire under-performing assets
Track video retention using average view time
Learn why assets are downloaded or shared by activating intended use
See where assets are embedded online and minimize the asset update process
Marketing ROI at your fingertips
Feel the power of Insights when you integrate the Widen Collective with other marketing systems. Repurpose assets across platforms and extend their value for greater connectivity, distribution, and tracking. Then utilize your cumulative asset data – via DAM – to optimize the impact of your content. That’s when marketing gets really powerful.
Insights is a marketing gold mine just waiting to be tapped. Apply the key findings from your data to these areas to best align content production with marketing strategy.
Content modeling Plan your content calendar for the year and decide where to promote what content on your website, social media, and other channels. Content auditing Use DAM data as the backbone for your content audits and drive brand consistency.
Content performance and ROI Gauge the effectiveness of your content, DAM admins, and marketing team. Content beyond DAM Repurpose your strongest assets everywhere to maximize your best content.
So what are you waiting for? Use real-time, big data analytics about your assets to fuel better marketing decisions today!
![Widen Collective Insights Analytics Marketing Tool](http://embed.widencdn.net/original/widen/c0dbrzhki9/Insights-Short.gif?u=mcuc7i"%20alt="Marketing%20Insights%20and%20Analytics%20tool" "Widen Collective Insights Analytics Marketing Tool")
![Widen Collective site metrics in action](http://embed.widencdn.net/original/widen/jv5f5y0ziw/Widen-Collective-Site-Metrics.gif?u=mcuc7i"%20alt="Widen%20Collective%20site%20metrics%20in%20action" "Widen Collective site metrics in action")
![Access quick insights easily on every asset in your DAM system](http://embed.widencdn.net/original/widen/0hmsnithte/Widen-Collective-Quick-Insights.gif?u=mcuc7i"%20alt="Access%20quick%20insights%20easily%20on%20every%20asset%20in%20your%20DAM%20system" "Access quick insights easily on every asset in your DAM system")
