Insights content analytics tools Insights

Improve marketing efficiency with data-driven content analytics

How Insights works

Campaign tracking analytics

Identify your strongest brand assets

Insights reveals who's using your content, when, where, and how. Use it to audit your digital asset management (DAM) system and create a blueprint for content success.

Create standard or custom dashboards to monitor site metrics, search patterns, user engagement, referral sources, and location

Analyze interactions with assets used in your marketing campaigns

Compare how different brand assets perform

See the most searched terms in your DAM system and use them to adjust metadata while driving user adoption

Follow the asset trail two different ways

Sitewide Insights

Get a comprehensive look at your DAM system performance.

With data on searches, shares, embeds, views, downloads, and more, you can see where your content really goes. Then customize simple drag-and-drop dashboards to track the most important metrics for your teams.

Request a demo

Sitewide Insights
Quick Insights and Content Analytics

Quick Insights

Have a quick look at asset performance, then make a lasting impact.

The at-a-glance view of asset activity and engagement helps users share, publish, and repurpose your team's strongest assets.

The intended use feature reveals how people are using your content and also shows which brand assets may be overused.
 

Pump some content analytics iron

Inform your marketing budget by understanding when, where, and why your content is being accessed, and empower your team with the data they need to continually optimize your digital assets.

Recommended content for Insights

Want more?
See our resource library →