Marketers don’t have time for guessing. That’s why we developed our Insights app with deep analytics to show who’s using your content, where, when, and how. From searches, shares, embeds, views, downloads, and more, you can customize unlimited dashboards to interpret the asset data that moves your business forward.
"We have all of our source files in the Collective and vendors have access to them. Insights helped us save hundreds of thousands of dollars worth of property when a vendor attempted to download a lot of sensitive brand assets that we don't want readily available to the world."
– Sandra
We offer the best content analytics in the DAM industry. Our two approaches – sitewide Insights and Quick Insights – present data from a bird’s-eye view and at the asset level. When connected to web analytics, Insights shows a complete picture of web and individual performance for your images, videos, and documents across all websites where they appear.
![Widen Collective site metrics in action](http://embed.widencdn.net/original/widen/jv5f5y0ziw/Widen-Collective-Site-Metrics-in-action.gif?u=mcuc7i"%20alt="Widen%20Collective%20site%20metrics%20in%20action" "Widen Collective site metrics in action")
![Access quick insights easily on every asset in your DAM system](http://embed.widencdn.net/original/widen/0hmsnithte/access-quick-insights-easily-on-every-asset-in-your-dam-system.gif?u=mcuc7i"%20alt="Access%20quick%20insights%20easily%20on%20every%20asset%20in%20your%20DAM%20system" "Access quick insights easily on every asset in your DAM system")
Feel the power of Insights when you integrate the Widen Collective® with other marketing systems. Repurpose assets across platforms and extend their value for greater connectivity, distribution, and tracking, then use your cumulative asset data – via DAM – to optimize the impact of your content. That’s when marketing gets really powerful.
The Collective integrates with all kinds of best-in-class systems, including:
Insights is a marketing goldmine just waiting to be tapped. Apply the key findings from your data to these areas to best align content production with marketing strategy.
Content modeling
Plan your content calendar for the year and decide where to promote what content on your website, social media, and other channels.
Content auditing
Use DAM data as the backbone for your content audits and drive brand consistency.
Content performance and ROI
Gauge the effectiveness of your content, DAM admins, and marketing team.
Content beyond DAM
Repurpose your strongest assets everywhere to maximize your best content.
So, what are you waiting for? Use real-time, big-data analytics about your assets to fuel better marketing decisions today!
