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Moments that defined the 2018 Widen Summit

This year, we focused on creating the moment and learning to look at the touchpoints that make up the entire customer experience as a holistic journey. As marketers, designers, DAM admins, and IT professionals, we're all responsible for creating great customer experiences.

Here are some of the quotes that inspired us:

  • “Like a touchpoint, it doesn’t mean anything unless it’s connected to something bigger. That’s why we need strategic objectives,” Widen CEO, Matthew Gonnering states.
  • Kerry Bodine, author and customer-experience expert, reminds us that the customer journey is “a set of steps that customers take as they try to accomplish a goal or task” and that “everyone has a goal they’re trying to achieve.”
  • Nina Brakel-Schutt, Brand Strategist at Widen, encourages us to “keep digital experiences relatable and human,” so we can create experiences that are emotionally relevant for customers.
  • “Nothing shines a light on your metadata and how good it is like an artificial intelligence chatbot,” jokes Scott Sharp, Creative Operations Advisor at WestJest Airlines.
  • “Stay curious and empathetic. Listen to everyone. You never know who’s going to be the most valuable voice on your team," says Leah Hammes, Global Digital Content Manager, McCormick & Company

From more lessons from all of these speakers, read the article. And we hope to see you next year at the 2019 Widen Summit!

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Get in touch with Nate

Nate Holmes
Content Marketing Manager 

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Widen, 6911 Mangrove Lane, Madison, Wisconsin 53713 United States
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