Digital commerce is complex. It takes a substantial amount of product data to create a positive customer experience across multiple channels. That’s why data and analytics leaders and marketing executives are increasingly searching for tools that provide efficiency and effectiveness for multichannel organizations. A product information management (PIM) platform can optimize this multifaceted e-commerce process.

“Creating and curating a single central source of the truth for product information continues to be a challenge for many organizations,” Gartner reports. “Without a PIM [system], an organization will likely be reliant on email and spreadsheets to help collect and enrich product data. This is a very manual, inefficient, and non-scalable process.”

Moving away from these manual workflows is essential for competing in the ever-growing e-commerce landscape.

In this report, gain a better understanding of the B2B and B2C industries that will benefit the most from a PIM solution and review profiles of 25 vendors that are recognized as Representative Vendors by Gartner.  

You’ll also learn more about:

• How PIM software supports the end-to-end product data supply chain
• Core and advanced PIM capabilities
• Primary use cases that are supported by a PIM system
• Business problems that indicate an organization would benefit from a PIM solution
• The differences between PIM, master data management (MDM), and digital asset management (DAM) technologies

Creating a seamless digital experience will differentiate brands as e-commerce continues to be crucial for success. To get ahead of the curve, this guide is intended to provide an overview of the PIM market and help leaders determine how product data technology solutions can enhance their customer experience.

Take control of your data today.

Gartner, Market Guide for Product Information Management Solutions, Simon Walker, 12 October 2020

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