The latest and
greatest from Widen

In 2021, omnichannel retail is all about identity, consistency and personalization by Jake Athey for Retail Customer Experience 3 March 2021

Maximising technology to optimise customer experience by Nate Holmes for New Digital Age 24 February 2021

What martech lessons we can learn from Tesla’s touchless car delivery by Nate Holmes for The Drum 19 February 2021

The Mass Shift to E-commerce Is Reshaping Product Content and Data Strategies by Jake Athey for Martech Series 18 February 2021

Put creativity at the core of digital transformation in 2021 by Nate Holmes for The Drum 11 February 2021

SalesTechStar Interview with Jake Athey, VP Marketing and Customer Experience at Widen by Paroma Sen for SalesTechStar 26 January 2021

Why tech mapping is increasingly vital for today’s marketers by Duncan MacRae for Marketing Gazette 25 January 2021

Best content marketing tools of 2021 by Will Dalton, Brian Turner for TechRadar 22 January 2021

The importance of brand consistency by Jake Athey for The Drum 19 January 2021

Why you should give a DAM about omnichannel marketing by Nate Holmes for The Drum 19 January 2021

Cloud storage versus digital asset management – which tool is right for you? by Widen for The Drum 21 December 2020

The Christmas Wish List for the Modern Marketer by Widen Marketing for Modern Retail 15 December 2020

5 Ways to Make Trust Your Competitive Edge by Nate Holmes for SmallBizDaily 8 December 2020

The importance of clear digital commerce strategies by Deanna Ballew for ITProPortal 9 December 2020

Making the sales personal by Nate Holmes for A1 Retail Magazine 30 November 2020

Be Quick, Be Careful, Be Creative: Three Rules For Retailers For Black Friday and Beyond by Jake Athey for Modern Retail 11 November 2020

In a year of Covid chaos, consistency and compatibility are the key watchwords for marketers by James Bourne for Marketing Tech News 11 November 2020

Business Has a Trust Crisis. What’s the Solution? by Jake Athey for CMSWire 4 November 2020 by Jake Athey for CMSWire 4 November 2020

Why agility has been the number one marketing skill of 2020 by Jake Athey for Marketing Tech News 4 November 2020

3 DAM demons: How to confront the terrors of remote content creation in a pandemic by Jake Athey for ClickZ 30 October 2020

Why creative asset management is the key to ecommerce success by Jake Athey for MarketingWeek 14 October 2020

How Do You Tell One Digital Cheese From Another? by Nate Holmes 25 September 2020

The 4 Stages of Managing E-commerce Product Information and Content by Jake Athey for SmallBizDaily 22 September 2020

Widen Names Deanna Ballew its First Chief Innovation Officer by MarTech Series 15 September 2020

3 content challenges to confront when switching from bricks to clicks by Nate Holmes for Retail Customer Experience 14 September 2020

Why personalisation will be key to winning market share in a fragile global economy by Jake Athey for New Digital Age 2 September 2020

Overcoming 3 Common Ecommerce Product Content Challenges by Nate Holmes for Multichannel Merchant 13 August 2020

The vital role of marketing teams in corporate acquisitions by Jake Athey for Marketing Gazette 31 July 2020

How Ecommerce Changed Marketing’s Drills vs. Hole Debate by Nate Holmes for CMSWire 23 July 2020

Marketing Has a Trust Problem. Can DAM Help? by Jake Athey for CMSWire 15 July 2020

Product Information Management (PIM) adds tremendous value to your eCommerce business: Jake Athey by Alf Alferez for Ecommerce Next 7 July 2020

Integrate Your Ecommerce Strategy With Marketing Tech by Jake Athey for RetailX 25 June 2020

News: Widen and Productsup partner to help launch products on 1,500+ e-commerce channels by B2B Marketing 2 June 2020

WFH + DAM = Collaboration and Transformation for Remote Working Marketing Teams by Widen for Modern Retail 27 May 2020

Product Information Management Is Painful Without a Single Source of Truth by Nate Holmes for CMSWire 27 May 2020

Is Your Product Development Team Delivering Value? Here’s How to Find Out by Deanna Ballew for Toolbox Tech 13 May 2020

Visual Design: Data-Driven Tactic or Qualitative Strategic Asset? by Widen for MarketingProfs 12 May 2020

What Are the Bare Necessities of a Remote Marketing Team? by Brooke Emley for CMSWire 15 April 2020

We Need to Get Our PIM Houses in Order by Nate Holmes for CMSWire 2 April 2020

Driving digital and business transformation in a Covid-19 world by Widen for ITProPortal 22 May 2020

ICANN Rejects $1.1B Sale of .ORG Domain Manager, Widen Debuts PIM App and More News by Dom Nicastro for CMSWire 8 May 2020

Concluding the Brand Management Maturity Model: Measuring Impact by Jake Athey for CMSWire 17 March 2020

3 Steps to Creating Content-Rich Experiences With DAM Solutions by Widen for Modern Retail 10 March 2020

GUEST COMMENT Easter is easier with digital asset management by Widen for Internet Retailing 6 March 2020

Problems Vs Power: Personalisation in Marketing and Ecommerce by Widen for Modern Retail 26 February 2020

A Brand Management Maturity Model, Part Four: Technology by Jake Athey for CMSWire 20 February 2020

Why consistency is the key to making people fall in love with your brand by Widen for Digital Marketing Magazine 14 February 2020

Brand Relaunch This Year? Here are Six Tips to Consider by Widen for Chief Marketer 4 February 2020

A Brand Management Maturity Model, Part 3: Process by Jake Athey for CMSWire 30 January 2020

Rising Through Resilience: “They told me it was impossible but I did it anyway” with Matthew Gonnering of Widen by Fotis Georgiadis for Authority Magazine 27 January 2020

Brand consistency is the key to survival in today’s digital economy by Sponsored by Widen 24 January 2020

How DAM systems can help companies drive digital transformation by Econsultancy 16 January 2020

What's the Perfect Present for Marketers this Christmas? by Widen for Modern Retail 17 December 2019

A Brand Management Maturity Model, Part 2: People by Jake Athey for CMSWire 17 December 2019

Why Businesses Give Thanks for Their DAM by Courtney Roe for smallbizdaily 2 December 2019

The Three C's of Brand Consistency by Jake Athey for Modern Retail 28 November 2019

A Brand Management Maturity Model, Part 1: Strategy by Jake Athey for CMSWire 27 November 2019

What Shoppers Want This Black Friday - And How to Deliver It by Widen for Modern Retail 22 November 2019

Frightening Facts for Today's Digital Marketers by Sairah Mojib for digital marketing magazine 21 November 2019

The Role of AI: it's for Marketing, Not Just for Life by Jake Athey for PerformanceIN 14 October 2019

NDA Viewpoints: Dmexco Insights by Justin Pearse for newdigitalage 13 September 2019

Digitalisation and the consumer journey: marketing mayhem or valuable vehicle? by Sairah Mojib for ITProPortal 11 September 2019

Manage your digital assets to grow globally by Sairah Mojib for BusinessCloud 6 September 2019

Top digital asset management tips: It's getting DAM personal by Jake Athey for Netimperative 23 August 2019

How Scientific Can Marketing Be? by Nate Holmes for CMSWire 21 August 2019

A day in the life of... VP Marketing at digital asset management company Widen by Ben Davis for Econsultancy 29 July 2019

How digital asset management takes immersive marketing strategies to the next level by Jake Athey for MarketingTech 18 July 2019

There is No Transformation Without Conversation by Michael Shattuck for MarTech Advisor 8 July 2019

Giving a DAM about brand consistency by Jake Athey for Digital Marketing Magazine 8 July 2019

Why DAM is Operating on the Frontiers of Truth by Jake Athey for Digital Doughnut 5 June 2019

Crafting an information governance strategy by Stephanie Simone for KMWorld 28 May 2019

Why Would Anyone Believe Your Brand by Jake Athey for CMSWire 28 May 2019

To Innovate, You Might Have to Stop Inventing by Deanna Ballew for IT Toolbox 16 May 2019

The Marketing Technology Awards 2019: And the winners were... by Kimberly Collins for ClickZ 22 March 2019

Widen Enterprises Inc.: Business nurtures a spirit of optimism, workplace freedom by Dennis Chaptman for madison.com 3 March 2019

Rethink the meaning of "omnichannel" to get better results by Expert commentator for Smart Insights 15 February 2019

Expert: How to develop a better omni-channel strategy by Kristina Knight for BizReport 14 February 2019

Executive of the Year: For Gonnering, freedom is DAM good management by Joe Vanden Plas for In Business Madison February 2019

A Digital Archaeology of 21st Century Marketing by Jake Athey for EContent 30 January 2019

Has Your Martech Stack Become "Usefuless"? by Jake Athey for MarTech Advisor 18 December 2018

How Leaders Turn Martech Strategies into Tactics by Michael Shattuck for CMSWire 13 December 2018

What is Martech Looking Forward to in 2019? by Brooke Emley for MarTech Advisor 01 October 2018

The Cost of What You Don't Have: A New Way to Think About MarTech Purchases by Jake Athey for CMSWire 14 September 2018

Specificity, Awareness, Inclusion: How Your Strategy Becomes More Than a Piece of Paper by Michael Shattuck for CMSWire 21 August 2018

DAM for Video Marketers: An Easier Way to Keep Track of Files by Troy Dreier for OnlineVideo.net 9 August 2018

A Definition for Strategy You Can Actually Use by Michael Shattuck for CMSWire 6 August 2018

7 Reasons to Hire People with Developmental Disabilities by Harvey Deutschendorf for Business 2 Community 30 July 2018

Fantasy and FOMO: Why Marketers Need to Question AI by Nina Brakel-Schutt for Marketo 26 July 2018

Is Your Content Strategy Heading in the Right Direction? Four-Steps to Make Sure It Does. by Jake Athey for MarketingProfs 16 July 2018

What 538 Marketers Taught Us About the State of Martech Integrations by Nina Brakel-Schutt for MarTech Advisor 9 July 2018

The Digital Work Tools Marketers Can't Do Without by Ayaz Nanji for MarketingProfs 2 July 2018

Another Marketing Data Challenge: Telling the Right Stories by marketing charts 25 May 2018

Marketers Struggle to Tell the Right Story with Data by Ross Benew for eMarketer 23 May 2018

MarTech Sandwiches: A Tasty Approach to Integration Mapping by Mandy Wagner for CMSWire 21 May 2018

Widen 2018 Connectivity Report Finds AI Key to Modern Marketing Organizations by Sudipto Ghosh for MarTech Series 18 May 2018

MarTech Newlyweds: A Guide to Your Vendor Partnership by Michael Shattuck for CMSWire 4 May 2018

5 Signs Your Taxonomy Needs a DAM Update by Brooke Emley for CMSWire 25 April 2018

Widen Unveils Video Portals to Simplify Video Marketing and Audience Engagement by Sudipto Ghosh for MarTech Series 13 April 2018

Everything old is new again: How some traditional brands have used martech to support growth by Robin Kurzer for MarTech Today 02 April 2018

Digital Asset Management Company, Widen, Celebrates 70 Years in Business by Sudipto Ghosh for MarTech Series 27 March 2018

TechBytes with Deanna Ballew, VP, Product Development, Widen by Sudipto Ghosh for MarTech Series 16 March 2018

How CEOs can maximize employees' potential by Matthew Gonnering for Chief Executive 7 March 2018

Clean Your DAM Mess by Brooke Emley for CMSWire 5 March 2018

Matthew Gonnering, CEO of Widen Enterprises, operates with Greek philosophy by Karen Talley for FierceCEO 27 February 2018

Don't Let MarTech Vendors Sweep You Off Your Feet: A Guide for the RFP Process by Michael Shattuck for CMSWire 22 February 2018

How to bake customer experience into your success recipe by Nina Brakel-Schutt for B2B Marketing 19 February 2018

Eudaimonia: There's No Flourishing Without Struggle by Matthew Gonnering for HR Daily Advisor 15 February 2018

Widen Expands to New Office in London to Support Growth by the MTA News Desk for MarTech Advisor 06 February 2018

Our Look Back at 2017 by Jake Athey for MarTech Series 26 January 2018

The making of an extraordinary B2B tech marketer by Nina Brakel-Schutt for B2B Marketing 25 January 2018

Why This CEO Leads With Eudaimonia: A Commitment To Happiness, Health And Prosperity For All by MeiMei Fox for Forbes 10 January 2018

Tech vs. Touch: 4 Marketing Trends to Watch in 2018 by Jake Athey for MarTech Series 28 December 2017

Matthew Gonnering, CEO of Widen, Wants to Ignite the Chain of Human Potential by Matthew Gonnering for EContent 1 November 2017

DAM Through the Ages by Jake Athey for MarTech Series 17 October 2017

Digital asset management Readies for Its Fourth Era by Jake Athey for CMSWire 2 October 2017

Digital asset management: diverse and expanding by Judith Lamont, Ph.D. for KMWorld 14 September 2017

How to Streamline Your Creative Operations [Infographic] by Laura Forer for MarketingProfs 13 September 2017

It's About Content, DAM It by Jake Athey for EContent Magazine September/October 2017

How Widen helps Spectrum Brands streamline by Kristina Knight for BizReport 31 August 2017

Digital Librarians: A Cure to the Content Hangover by Jake Athey for Martech Advisor 28 August 2017

Your Marketing Department Needs A Digital Librarian by Jake Athey for MediaPost 13 July 2017

These Are The Job Skills Of The Future That Robots Can't Master by Stephanie Vozza for Fast Company 17 July 2017

How Pampered Chef Maintains Brand Consistency by Elyse Dupre for DMN 12 June 2017

3 Steps to Manage Your Content Library like a Librarian by Jake Athey for Content Marketing Institute 25 May 2017

Stamping Out Your Culture of Fear for a Better Bottom Line by Shannon Gausepohl for Business News Daily 7 March 2017

How Digital Connectivity Impacts Marketing Teams by Nina Brakel-Schutt for Marketo 27 February 2017

How Marketing Must Evolve: 19 Leaders Peer Into Content's Future by Marcia Riefer Johnston for Content Marketing Institute 9 February 2017

Coordinating Global Marketing for One Brand in 23 Countries by Nate Holmes for MarTech 9 January 2017

How Your Life's Mission Statement Will Guide You To Greater Work-Life Balance by Rachel Ritlop for Forbes 16 December 2016

Unite Your Teams and Communications With Brand Guidelines by Nina Brakel-Schutt for Target Marketing 8 December 2016

How to Make Your Brand Stick From an Expert Strategist by Nina Brakel-Schutt for MarTech Advisor 11 November 2016

The Invisible Forces Behind Intelligent Content: A Marketer's Guide by Jake Athey for CMSWire 7 November 2016

How to be a more 'authentic' IT leader by Jake Athey for CMSWire 5 October 2016

A New DAM Approach: Marketing with a Purpose by Jake Athey for CMSWire 8 September 2016

How Digital Asset Management Can Make a Big Impact on Your Content Marketing by Cathy McPhillips for Content Marketing Institute 1 September 2016

The Creative Workflow is Stuck in High School by Jake Athey for MarTech Advisor 25 August 2016

Why Content Marketers Need Digital Librarians by Jake Athey for Content Marketing Institute 25 August 2016

Does Your Business Need a Popcorn Manager? by Matthew Gonnering for Entrepreneur 5 August 2016

Widen Unveils Salesforce Connector for Digital Asset Management by Shabana Arora for MarTech Advisor 26 July 2016

What Businesses Can Learn from the Declaration of Independence by Jake Athey for MarTech Advisor 14 July 2016

MarTech Lessons From Your DAM Marketing Dinner Party by Jake Athey for CMSWire 13 May 2016

The Future of DAM, Explained With a Bicycle Wheel by Jake Athey for CMSWire 5 May 2016

Widen Promises Enterprises DAM Quick Digital Insights by David Roe for CMSWire 25 April 2016

Storytelling: Out of the Campfire and Into Your Marketing Campaign by Jake Athey for Marketing Profs 13 April 2016

Why you should hire people smarter than you by Sharon Florentine for CIO 11 April 2016

PVC: The 3 Secrets of Storytelling for Brand Marketing Success by Jake Athey for Target Marketing Mag 10 February 2016

4 Ways To Flush Fear Out Of A Panic-Driven Culture by Jeff Boss for Forbes 5 February 2016

Why You Must Embrace the Danger of Adventure to Lead Effectively by Matthew Gonnering for Entrepreneur 5 February 2016

16 Common-Sense Reminders for Uncommonly Good Content by Marcia Riefer Johnston for Content Marketing Institute 4 February 2016

5 Tips For Killing 'Feardom' to Unleash Your Employees' Brilliance by Matthew Gonnering for Entrepreneur 12 December 2015

3 Tips For Brand Storytelling by Jake Athey for Chief Marketer 7 December 2015

Commit to Employee Well-Being and Your Team Will Grow the Company by Matthew Gonnering for Entrepreneur 29 October 2015

The Real Measure of a CEO's Success Can Be Found in an Ancient Greek Word by Matthew Gonnering for Entrepreneur 13 October 2015

Widen Unveils DAM Insights, Offers Internal And External Content Analytics by Brian Anderson for DemandGen Report 2 October 2015

Widen Enterprises: A collaborative spirit by Maggie Ginsberg for Madison Magazine 18 September 2015

The 3 Reasons Content Marketers Will Fail Without Digital Asset Management by Jake Athey for MarTechAdvisor 27 July 2015

How to Supercharge Your Marketing With Visual Storytelling [Infographic] by Verónica Maria Jarski for MarketingProfs 25 July 2015

Best Practices: How to Break the Mold with Visual Storytelling by Jake Athey for Adage 24 July 2015

How to Effectively Use Visual Storytelling for Your Brand (Infographic) by Justin Lafferty for Adweek 24 July 2015

7 ways to optimize visual storytelling by by Jake Athey for Customer Think 18 July 2015

Widen Enterprises hires 18 for growing software division by Karen Rivedal for Wisconsin State Journal 19 June 2015

Content Consumption: Successfully Engage Customers With the Rule of 15 by Nina Brakel-Schutt for Target Marketing 26 May 2015

Four ways marketers can maximize their video efforts by Al Falaschi for The Drum 26 May 2015

8 Steps to Successfully Rebranding Your Business by Adrienne Burke for Yahoo Small Business 20 May 2015

Visual Storytelling Is Taking Over the Web – What Does It Mean for Your Brand? by Tessa Wegert for ClickZ 30 Apr 2015

The Three Cornerstones Of Kick-Butt Content by Jake Athey for MediaPost 20 Apr 2015

Make Wellness the True Aim of Your Marketing by Matthew Gonnering for Entrepreneur 17 Apr 2015

Writing a Business Plan? Do These 5 Things First by Nicole Fallon for Business News Daily 6 Apr 2015

Does Your Content Marketing Need a DAM Makeover? [Infographic] by Verónica Maria Jarski for MarketingProfs 31 Mar 2015

Image Management Makes or Breaks Your Brand by Lisa Hoover McGreevy for Visual.ly 26 Mar 2015

The Bridge: Defining Print's Role in the Digital Marketing Age by Michael Pallerino for Canvas Magazine 25 Feb 2015

4 Essential Tips for Optimizing Your Image Assets by by Nate Holmes for MarketingTechBlog 17 Feb 2015

How Wellness Can Be an Integral Part of Great Marketing by Jeff Haden ft. Matthew Gonnering for Inc. 16 Feb 2015

3 Things Marketers Will Love on Valentine’s Day and Beyond by Jake Athey for Target Marketing 11 Feb 2015

Marketers Should Care About Big Data. Here’s Why. by Jake Athey for TFM&A Insights 11 Feb 2015

iTold You So by Jake Athey for DemandGenReport 10 Feb 2015

UGC Can Strengthen the Relationship Between Your Social Media and Content Marketing by Jake Athey for MarketingProfs 27 Jan 2015

DAM's Roadmap for 2015 and Beyond: Interoperability, Analytics by Jeff Lawrence for CMSWire 7 Jan 2015

3 Dirty Secrets to Picking the Best Visual Content for Your Website by Jake Athey for Retail Onpne 18 Dec 2014

Get Your Content Published Faster with these Image Management Tips by Douglas Karr for MarketingTechBlog 6 Nov 2014

4 Lessons From an Experiment in Radical Transparency by Jessica Stillman for Inc. 20 Oct 2014

Why You Should Encourage Your Employees To Shoot Down Your Ideas by Matthew Gonnering for Fast Company 1 Oct 2014

How to use Google Glass at work by Anne Fisher for Fortune 30 Sep 2014

Stop giving people the ‘cpck-flu’: When to start giving a damn about your content by Jake Athey for The Next Web 23 Aug 2014

You've amassed all this great visual content — now what? by Nate Holmes for iMedia Connection 21 Jul 2014

3 ways to take your company mission statement from words to actions by Matthew Gonnering for Fast Company 8 Jul 2014

Widen Launches Content Distribution and Collaboration Tools for Marketers by Widen Enterprises for EContent Mag 3 Jul 2014

News Bites: Widen Update, Content Localization and More by Barry Levine for CMSWire 27 Jun 2014

The science of color: How do these 8 hues boost branding? by Wendy Parish for Marketing Dive 12 Jun 2014

YouTube Embeds: Do They Affect The Credibility of Your Website? by Al Falaschi for REELSEO 6 May 2014

Widen Announces 7.1 Upgrade by for EContent Mag 1 Apr 2014

Video Content Marketing: 4 Tips to Enhance Production Value by Al Falaschi for ReelSEO 3 Mar 2014

Using Digital Asset Management to Streamline Social Promotion by Douglas Karr for MarketingTechBlog 30 Jan 2014

Where Will Content Come From in 2014? by pn Grensing-Pophal for EContent Mag 29 Jan 2014

The 3 C’s of Successful Content Marketing by Nate Holmes for iMediaConnection 7 Jan 2014

A Look Back: DAM Trends from 2013 by Barry Levine for CMSWire 23 Dec 2013

Beyond the 'Pin': Good Content Curation Starts With a Goal by Nina Brakel-Schutt for Wired 18 Dec 2013

5 Tips for managing visual content by Nate Holmes for iMediaConnection 6 Dec 2013

8 steps to successfully rebrand your business by Jake Athey for The Next Web 5 Dec 2013

Bad content is worse than no content: How to create stuff that doesn’t stink by Jake Athey for The Next Web 18 Nov 2013

New Widen Digital Asset Management Software Offers More Integration by Barry Levine for CMSWire 18 Nov 2013

Widen Releases Digital Asset Management Mobile App by Ronald Barba for Tech Cocktail 14 Nov 2013

How MINI USA Repes On Social, Search, User-Generated Content by Laurie Sulpvan for MediaPost 13 Nov 2013

5 Small-Business Branding Lessons To Be Learned From Halloween Characters by Nate Holmes for Adotas 30 Oct 2013

We Still Need DAM - The Home Kitchen Thesis by Al Falaschi for CMSWire 3 Oct 2013

5 Rewarding Behaviors For Women Breaking Into Tech by Deanna Ballew for Forbes 24 Aug 2013

Sync Me Up, Scotty: Why Software Platforms are Integrating with Cloud Storage by Matthew Gonnering for Wired 24 Jul 2013

Red Gold Goes from Tomato Can to Tomato Can Do by Alpson Schiff for Direct Marketing News 22 Jul 2013

If Your Employees Designed the Office by Jessica Stillman for Inc. 31 Jul 2013

Five Ways Marketing Can Manage Its Digital Content Assets by by Matthew Gonnering for MarketingProfs 17 Jul 2013

Widen Strengthens Digital Asset Manager with Dropbox Support by James Alan Miller for BizTech Magazine 15 Jul 2013

How the Presidio Trust pbrary is using its DAM System to support the Presidio Heritage Center by Barbara Janis for SLA 5 Jul 2013

5 Ways Nonprofits Can Leverage Digital Asset Management by Kristy Smith for iMedia Connection 1 Jul 2013

How digital asset management can help productivity by Marti Trewe for AGBeat 13 Jun 2013

Widen Updates Media Collective with Dropbox Integration by Barry Levine for CMSWire 13 Jun 2013

How Cloud Backup Can Save IT Big Bucks by David LaMartina for Campus Technology 5 Jun 2013

Digital Asset Management Embraces Social Collaboration by Matthew Gonnering for Wired 28 May 2013

3 ways to use Digital Asset Management to be more productive by Matthew Gonnering for iMedia Connection 28 May 2013

Widen Is A Wisconsin-Based Company That Can Help You Manage Digital Assets by Amit Chowdhry for Forbes 29 Apr 2013

Widen's Media Collective 6.3 Features New Ratings, Enhanced Search by Barry Levine for CMSWire 22 Feb 2013

Longevity in Business: Widen Enterprises makes lasting impression by Jill Carlson for the Wisconsin State Journal 12 Feb 2013

5 Keys to Managing Digital Marketing Assets by Matthew Gonnering for Target Marketing Mag 23 Jan 2013