MADISON, Wis., Sept. 24, 2020 (GLOBE NEWSWIRE) -- Widen announced that it has been named the Best Digital Asset Management Platform in the MarTech Breakthrough Awards 2020. Widen clinched the win with its new product information management (PIM) solution, which enables brands to assemble and distribute marketing copy, specs, and assets for e-commerce. Widen’s combined DAM+PIM solution is enabling brands in manufacturing, consumer goods, and retail to pilot their omnichannel strategy through the uncharted waters of the COVID-19 pandemic.

MADISON, Wisc., Sept. 15, 2020 (GLOBE NEWSWIRE) -- Widen, a maker of digital asset management (DAM) and product information management (PIM) software, announced today that Deanna Ballew, formerly VP of Product Development at Widen, has been named Chief Innovation Officer (CINO). In her new role, Ballew will lead Widen’s efforts to identify emerging businesses, conduct R&D on new technologies, and develop a long-term innovation strategy.