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Widen Named Best Digital Asset Management Platform in MarTech Breakthrough Awards 2020

by Widen Marketing, Sep 24, 2020 10:28:00 AM

MADISON, Wis., Sept. 24, 2020 (GLOBE NEWSWIRE) -- Widen announced that it has been named the Best Digital Asset Management Platform in the MarTech Breakthrough Awards 2020. Widen clinched the win with its new product information management (PIM) solution, which enables brands to assemble and distribute marketing copy, specs, and assets for e-commerce. Widen’s combined DAM+PIM solution is enabling brands in manufacturing, consumer goods, and retail to pilot their omnichannel strategy through the uncharted waters of the COVID-19 pandemic.

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Widen Names Deanna Ballew its First Chief Innovation Officer

by Widen Marketing, Sep 15, 2020 10:27:00 AM

MADISON, Wisc., Sept. 15, 2020 (GLOBE NEWSWIRE) -- Widen, a maker of digital asset management (DAM) and product information management (PIM) software, announced today that Deanna Ballew, formerly VP of Product Development at Widen, has been named Chief Innovation Officer (CINO). In her new role, Ballew will lead Widen’s efforts to identify emerging businesses, conduct R&D on new technologies, and develop a long-term innovation strategy.

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Gartner PIM Report

Market Guide for Product Information Management Solutions 2020

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Gartner research helps leaders evaluate solution benefits and technology choices.

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Forrester DAM and PIM Report

DAM And PIM Are The Power Couple For Your Content Strategy

Forrester research report
Forrester research explores how an integrated DAM+PIM approach can improve omnichannel commerce

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DAM+PIM for customer experience

DAM+PIM: Creating Highly Compatible and Quality Customer Experiences

Learn how DAM and PIM technologies work together to create meaningful conversations with customers, and anchor customer experience success.

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