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Widen Marketing

Marketing Team at Widen

Recent posts by Widen Marketing:

Widen, an Acquia Company, to Host 10th Annual Widen Summit® October 19-20

by Widen Marketing, Oct 12, 2021 11:56:40 AM

Customers to learn, network, and grow their digital asset management (DAM) and product information management (PIM) skills at virtual Summit

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Acquia to Acquire Widen, Advancing Acquia Open Digital Experience Platform

by Widen Marketing, Sep 8, 2021 9:06:38 AM

Widen cloud-based DAM and PIM software enables brands to
manage marketing workflows and rapidly expanding digital footprints

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Widen Rolls Out Connector for Adobe and Microsoft Applications

by Widen Marketing, Jul 20, 2021 6:00:00 AM

MADISON, Wisc. – July 20, 2021 – Widen, maker of digital asset management (DAM) and product information management (PIM) software, today rolled out a new connector for Adobe Creative Cloud and Microsoft Office 365. Powered by CI HUB, a software company specializing in data and content integrations, the connector enables creatives to search, add, and sync their Widen Collective® assets while working in Adobe and Microsoft applications. By streamlining repetitive workflows and simplifying access to creative assets, the connector will help customers gain more value from the Collective.

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Widen and Clarifai Enhance Partnership With Computer Vision for DAM

by Widen Marketing, Jul 13, 2021 6:00:00 AM

MADISON, Wisc. – July 13, 2021 – Widen, maker of digital asset management (DAM) and product information management (PIM) software, and Clarifai, a leading AI lifecycle platform provider for managing unstructured image, video, text, and audio data, today announced an advancement in their partnership. Clarifai, which powers AI metadata tagging in the Widen Collective®, has introduced a visual similarity search that instantly finds related images. It will enable Widen users to save time and money spent on manual DAM processes while improving their return on content investments.

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Widen Launches Sweeping Upgrades to its Combined DAM and PIM Solution

by Widen Marketing, May 25, 2021 6:15:00 AM

MADISON, Wisc. – May 25, 2021 – Widen today launched sweeping upgrades to the Widen Collective, its platform that combines digital asset management (DAM) and product information management (PIM) into one category-bending solution. The Collective equips brands to bring together product data, marketing content, and digital assets, send them anywhere their customers shop, and automate the steps in that process. The upgrades will help brands establish a product content supply chain that minimizes manual steps and maximizes speed to market.

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Topics: Marketing, PIM

2021 Widen Connectivity Report Explores the Role of Product Information in Building Trust and Driving Sales Online

by Widen Marketing, May 11, 2021 6:00:00 AM

MADISON, Wisc. – May 11, 2021 – Widen, maker of digital asset management (DAM) and product information management (PIM) software, today published the 2021 Widen Connectivity Report: Connecting the dots between marketing, information, and customer experience. Widen’s research team explored how brands have reached their audiences despite lockdowns, social distancing, and other challenges of the COVID-19 economy. The report finds that although marketers consider product information critical to establishing trust and driving sales online, they struggle to use this information to its fullest potential.

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Widen Named SIIA Business Technology Product CODiE Award Finalist for Best Content Management Platform

by Widen Marketing, May 6, 2021 8:00:00 AM

MADISON, Wisc. – May 6, 2021 – Widen, maker of digital asset management (DAM) and product information management (PIM) software, today announced that its combined DAM and PIM platform was named a 2021 SIIA CODiE Award finalist in the Best Content Management Platform category. Finalists represent the best products, technologies, and services in software, information, and business technology.

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Widen and 1WorldSync Partner to Streamline 360° Product Image Creation

by Widen Marketing, Apr 20, 2021 6:00:00 AM

MADISON, Wisc. – April 20, 2021 – Widen, maker of digital asset management (DAM) and product information management (PIM) software, and 1WorldSync™, a leading provider of omnichannel product content solutions, today announced the formation of an image capture partnership. Snap36, a recent acquisition of 1WorldSync and market leader in 360° product experiences, will serve as Widen’s go-to partner for DAM and PIM clients in need of 360° spin imagery that provides life-like, 3D experiences for e-commerce shoppers. The partnership will enable B2B and B2C brands to rapidly create, upload, tag, and publish 360° imagery that improves conversion rates. 

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Widen Announces Official Strategic Partnership with Americaneagle.com

by Widen Marketing, Mar 23, 2021 6:00:00 AM

CHICAGO, March 23, 2021 – Widen, a leader in the cloud-based digital asset management (DAM) + product information management (PIM) software industry, is pleased to announce its official strategic partnership with Americaneagle.com, a digital agency and industry leader in professional website design, development, and digital marketing. This partnership bridges the gap between digital experience services and integrated DAM+PIM offerings – ultimately, creating a robust digital solution to meet customer needs.

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Widen and Showpad strengthen their partnership as demand to support businesses navigating new and enhanced digital offerings increases

by Widen Marketing, Mar 9, 2021 2:00:00 AM

LONDON, UK – March 9, 2021 Today, digital asset management (DAM) and product information management (PIM) company Widen, announces its reinvigorated partnership with global sales enablement leader, Showpad. The partnership is aimed at providing both existing and new customers with the ultimate customer experience, allowing businesses to access their digital assets, all from within Showpad’s sales enablement platform.

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2021 Widen Connectivity Report

2021 Widen Connectivity Report, Connecting the dots between marketing, information, and customer experience

Learn how leading brands use product information to deepen audience connections and excel in the digital space.

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Enrich Customer Experiences With Product Content

A Forrester Consulting study: Enrich Customer Experiences With Product Content

Forrester research report
Gartner research helps leaders evaluate solution benefits and technology choices.

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DAM+PIM for customer experience

DAM+PIM: Creating Highly Compatible and Quality Customer Experiences

Learn how DAM and PIM technologies work together to create meaningful conversations with customers, and anchor customer experience success.

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