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Widen Marketing

Marketing Team at Widen

Recent posts by Widen Marketing:

Widen and Shutterstock Launch Integration to Streamline Content Workflows

by Widen Marketing, Mar 2, 2021 6:00:00 AM

MADISON, Wisc. – March 2, 2021 – Widen, a maker of digital asset management (DAM) and product information management (PIM) software, and Shutterstock, Inc. (NYSE: SSTK), a leading global creative platform offering full-service solutions, high-quality content, and tools for brands, businesses, and media companies, today launched an integration that automatically syncs assets between their platforms. Content professionals can now curate assets in Shutterstock and sync them to the Widen Collective with metadata, licensing information, and usage rights included.

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Topics: Integrations

Widen Named to Constellation ShortList™ Digital Asset Management (DAM) for Digital Experiences

by Widen Marketing, Feb 18, 2021 10:30:50 AM

MADISON, Wis., Feb. 18, 2021 (GLOBE NEWSWIRE) -- Widen, leading maker of digital asset management (DAM) and product information management (PIM) software, today announced it was named to the Constellation ShortList™ Digital Asset Management (DAM) for Digital Experiences in Q1 2021. The technology vendors and service providers included in this program deliver critical transformation initiative requirements for early adopter and fast follower organizations.

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Widen and Outfit Announce Partnership to Simplify Brand Consistency and Content Creation

by Widen Marketing, Feb 16, 2021 4:00:00 AM

MADISON, Wisc., USA and BRISBANE, QLD, Australia – Widen, maker of digital asset management (DAM) and product information management (PIM) software, and Outfit, a brand automation platform, today announced their new partnership. Brands can now integrate Widen and Outfit into one workflow that enables users to self-create personalized content while protecting brand consistency, increasing speed to market, and reducing costs. 

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By Terry to accelerate digital transformation through partnership with Widen

by Widen Marketing, Jan 19, 2021 10:40:00 AM

LONDON, Jan. 19, 2021 (GLOBE NEWSWIRE) -- Today, digital asset management (DAM) technology provider Widen, has announced that premium makeup and cosmetic brand By Terry, has selected Widen for the provision of a DAM solution. The partnership will see By Terry implement Widen’s DAM software, the Widen Collective®, to accelerate and expand the digital reach of the cosmetic brand. By Terry’s strategic move to digitally transform its technology and processes is well-timed with the estimated market growth which is expected to exceed US$80.5 billion by 2024.

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Widen teams with Jahia to support customers engaging with true digital transformation

by Widen Marketing, Dec 15, 2020 10:38:00 AM

LONDON, Dec. 15, 2020 (GLOBE NEWSWIRE) -- Today, digital asset management (DAM) and product information management (PIM) company Widen announced a collaboration with digital experience platform (DXP) company, Jahia. The integrated partnership will enable Widen and Jahia to better support brands and businesses to digitally transform their customer offerings on a global scale.

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Anker Innovations selects Widen to enhance digital asset management worldwide

by Widen Marketing, Nov 24, 2020 10:37:00 AM

LONDON, Nov. 24, 2020 (GLOBE NEWSWIRE) -- Global leader in charging technology, Anker Innovations, has selected Widen for the provision of a digital asset management (DAM) solution to help its employees worldwide manage their digital assets.

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2020 Widen Summit Goes Virtual October 13-14

by Widen Marketing, Oct 1, 2020 10:36:00 AM

MADISON, Wisc., Oct. 01, 2020 (GLOBE NEWSWIRE) -- Widen, maker of digital asset management (DAM) and product information management (PIM) software, announced that the 9th Annual Widen Summit will take place October 13-14 online. This first-ever virtual Widen Summit features keynote sessions with Widen experts, customer stories with actionable ideas, and peer-to-peer networking and problem-solving sessions. The 2020 Summit intends to inspire change as marketing professionals adapt to the challenges of remote work, e-commerce, and online-only engagement.

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Widen Named Best Digital Asset Management Platform in MarTech Breakthrough Awards 2020

by Widen Marketing, Sep 24, 2020 10:28:00 AM

MADISON, Wis., Sept. 24, 2020 (GLOBE NEWSWIRE) -- Widen announced that it has been named the Best Digital Asset Management Platform in the MarTech Breakthrough Awards 2020. Widen clinched the win with its new product information management (PIM) solution, which enables brands to assemble and distribute marketing copy, specs, and assets for e-commerce. Widen’s combined DAM+PIM solution is enabling brands in manufacturing, consumer goods, and retail to pilot their omnichannel strategy through the uncharted waters of the COVID-19 pandemic.

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Widen Names Deanna Ballew its First Chief Innovation Officer

by Widen Marketing, Sep 15, 2020 10:27:00 AM

MADISON, Wisc., Sept. 15, 2020 (GLOBE NEWSWIRE) -- Widen, a maker of digital asset management (DAM) and product information management (PIM) software, announced today that Deanna Ballew, formerly VP of Product Development at Widen, has been named Chief Innovation Officer (CINO). In her new role, Ballew will lead Widen’s efforts to identify emerging businesses, conduct R&D on new technologies, and develop a long-term innovation strategy.

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Widen Partners With BrandMuscle to Deliver a Seamless Brand-to-Local Marketing Experience

by Widen Marketing, May 26, 2020 10:24:00 AM

MADISON, Wis. and CHICAGO, May 26, 2020 (GLOBE NEWSWIRE) -- Widen, a digital asset management (DAM) software company announced today a partnership with BrandMuscle, a leader in through-channel marketing automation (TCMA), to provide holistic brand management solutions for large enterprises who market through local channel partners.

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Widen press releases

Read the latest news and announcements from Widen.

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Gartner PIM Report

Market Guide for Product Information Management Solutions 2020

Gartner research report
Gartner research helps leaders evaluate solution benefits and technology choices.

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Forrester DAM and PIM Report

DAM And PIM Are The Power Couple For Your Content Strategy

Forrester research report
Forrester research explores how an integrated DAM+PIM approach can improve omnichannel commerce

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DAM+PIM for customer experience

DAM+PIM: Creating Highly Compatible and Quality Customer Experiences

Learn how DAM and PIM technologies work together to create meaningful conversations with customers, and anchor customer experience success.

Get the white paper

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