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Your privacy is important to Widen, which provides a web-based content hub called Widen Collective®, that simplifies how brand, marketing, and product content is organized, accessed, and delivered to market. It combines the power of digital asset management (DAM) and product information management (PIM) in one platform, enabling teams to find what they need, coordinate content related workflows, and publish up-to-date content across digital and print channels.
A data controller is the decision-maker controlling the purpose and means of processing of personal data. Acting as a data controller, Widen determines how the data we collect is used. When you visit one of our websites, like www.widen.com or community.widen.com, or register for a Widen event, for example, Widen is acting as the data controller. We may collect personal and non-personal information for these purposes and only require information that is necessary for us to communicate with you regarding the requested activity or inquiry. Common information collected includes your name, company name, phone number, and business email address.
When visiting our websites, we automatically collect your:
We gather this information to analyze trends in the aggregate and administer our websites. Due to Internet communications standards, when you visit or use our website, we automatically receive the URL of the website from which you came and the website to which you go when you leave our site. This information is used to analyze overall trends, to track and aggregate non-personal information, and to deliver and improve our websites and services.
When you voluntarily submit a request via our websites, we may collect a combination of your:
When you voluntarily provide the above information through our websites, such as to request a demo or sign up for our news alerts, we use it to determine the best way to address your request. For example, the number of employees allows us to customize our response based on that potential volume of users. When posting a customer testimonial to our website, we will only do so with your explicit prior consent.
When registering for an event, we collect:
This information is required in order to perform the transaction associated with event attendance. Please note, Widen uses third-party service providers for these activities and does not handle or otherwise process this information internally. These third-party service providers are data controllers. They make their own decisions concerning the purpose and means of processing your personal data.
When Widen acts as a data processor, it is acting only on the instructions of a data controller and on that controller’s behalf. Acting as a data processor Widen is providing a service to and acting on behalf of a data controller. Widen’s actions are generally governed by a Master Service Agreement (MSA) and/or a Data Processing Agreement (DPA) or other formal contract. When you are an active user of our Services, such as any of the Widen Collective® applications, Widen is acting as the data processor. We may collect personal and non-personal information for these purposes and only require information that is necessary for us to provide our Services and fulfill our contractual obligations to the data controller, which typically but not always is your organization or a third-party partner of your organization.
As an active user of our Services, we collect your:
Beyond this, your organization defines the categories and type of information that we may collect while you use our Services.
All information is processed pursuant to the terms of our contract with the data controller, with your name and email address required in order to authenticate you as an authorized user.
Widen contracts with third-party service providers to support the execution of certain activities described above, such as:
These service providers are authorized to use the data only as necessary to provide the contracted Services and Widen evaluates and makes efforts to ensure that all such providers value your privacy as much as we do.
Further, Widen reserves the right to use or disclose information provided if required by law or if Widen reasonably believes that use or disclosure is necessary to protect Widen’s rights and/or to comply with a judicial proceeding, court order, or legal process. In these circumstances, and as allowed, Widen will contact you in advance of the disclosure.
Widen does not share, sell, rent, or trade your personal data.
At Widen, we are committed to ensuring your personal data stays personal. We have put in place technical, physical, and organizational security measures to prevent unauthorized access or disclosure of your data. All of our websites and Services are designed with security in mind, and all of our staff are aware of and trained on privacy and security principles and best practices.
It is our policy to retain your data for a period of time which is consistent with the original purpose(s) of collection. Personal data automatically collected by our websites is retained for no more than five years from the date of last activity. Personal data collected where Widen is acting as the data processor is retained through the life of the contract and no more than 30 days beyond expiration or as otherwise defined within the customer contract.
We request individuals under 16 years of age not provide personal data to Widen. If we learn that we have collected the personal data from an individual under the age of 16, we will take steps to delete the information without undue delay.
Widen appreciates your business and the trust you have put in us and will do its best to offer these personal data rights to all individuals regardless of where in the world they are located. In general, you have:
Widen shall not discriminate against a consumer because the consumer exercised any of the above rights.
We will do our best to provide information to you on any action taken on these requests within 30 days of receipt of the request. We will notify you if there is a delay in responding to the request.
To exercise these rights, please send an email to firstname.lastname@example.org.
You can also contact us by writing to us at the following address:
Widen Enterprises, Inc.
Attention: Data Privacy Officer
6911 Mangrove Lane
Madison, WI 53713
Or to our representative in Europe:
24-28 Easton Street
As an international company with customers and users in the European Economic Area (EEA), Widen complies with the requirements of the General Data Protection Regulation (GDPR).
As a data controller, Widen processes your personal data under the following lawful basis:
As a data processor, Widen is providing a service to and acting on behalf of a data controller, and all personal data processing activities are governed by a Master Services Agreement (MSA) and a Data Processing Agreement (DPA) or other formal contract.
The data that we collect is primarily processed in the United States. To facilitate our global operations, we maintain offices in the USA and in the UK, and may transfer and access data between those locations in compliance with the GDPR.
Certain Widen services comply with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union and Switzerland to the United States, respectively. However, in response to the July 16, 2020, ruling of the Court of Justice of the European Union (CJEU) that invalidated Privacy Shield, Widen no longer relies upon Privacy Shield as a valid mechanism for data transfers.
Widen has and will continue to rely upon standard contractual clauses (SCCs) and explicit informed consent for the transfer of personal data from the EU to the US, and through those mechanisms and the use of technical safeguards, Widen will continue to protect data in accordance with the principles of the GDPR.
To learn more about how Widen selects and engages with sub-processors, as well as the sub-processors used to support our Services, click here.
Where Widen is the data controller, you may request to review, correct, delete, or otherwise modify any of the personal information that you have previously provided to us. There are a few self-service options available to you:
For other requests to access, correct, modify, or delete your data, please review the “Contact Information” section below. We appreciate our customers and would like to continue to communicate with you about news and issues we believe would be of interest to you.