What is product information management?
Product information management (PIM) is the process of assembling and distributing specs, descriptions, and content needed to market and sell a product. PIM software helps brands prepare accurate, compelling product listings for their global e-commerce channels.
Back in the day, shoppers could only learn about products hands-on in shops or in catalogs. But today, shoppers judge your products based on specs, descriptions, images, and videos that compete for eyeballs online.
Most brands manage product information using spreadsheets or platforms made for engineers and product managers. These don’t play nice with marketing systems. So, some unlucky person has to enter and reenter thousands of lines of information into tools for project management, digital asset management (DAM), and e-commerce syndication.
This tedious work increases the risk of inaccurate information reaching customers. If the description or photos show one thing and customers receive something else, they aren’t going to be happy (…cue the bad reviews…).
To solve these problems, we launched a PIM solution for the Widen Collective®. It works in tandem with our enterprise DAM solution. Brands use the DAM+PIM combo to:
Aggregate technical information from engineering and product platforms
Plan marketing content based on complete product information and specs
Assign content projects to copywriters and other creators
Route proofs to marketers and product managers for review and approval
Enrich product information with search-optimized descriptions, photos, and videos
Localize product listings for different regions, regulations, and languages
Transmit product listings to e-commerce syndication platforms
Update e-commerce listings as products evolve