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Suncast streamlines asset distribution with the Widen Collective®

Suncast is a leading U.S. manufacturer of home and commercial products, from outdoor furniture and storage to lawn and garden products. They use the Widen Collective® to efficiently share product imagery with internal and external stakeholders, across its lifecycle.

Products used

img_icon-01 Assets

Catalog, control, and distribute rich media assets from a central source of truth.

Insights Insights

Track and measure assets and build site performance dashboards.

64k+

Downloads in the
last 12 months

4.5k+

Total assets managed

41

Total users

Challenges

Suncast designs, develops, and manufactures a wide range of home and commercial products. Their marketing department creates a significant amount of product-related assets, including studio and environmental photography, 360° images, product animation and video, packaging graphic PDFs, and product information PDFs. These files are used to create everything from packaging and presentation materials to customer websites and advertisements.

Before Widen, Suncast stored all of these assets in a file directory system. Although all the files were centralized, the system lacked effective search tools and access was limited to a small number of employees. Ed Cange, Senior Marketing Manager at Suncast, shared that this created a variety of workflow inefficiencies. “There were a lot of large image requests that fell on our department, and looking through the folders to find them was time-consuming.” 

They began searching for a digital asset management (DAM) platform to make their marketing content easier to retrieve and distribute. In 2018, they implemented the Widen Collective.

Objectives

Searchability 
Make it easy to find the content needed for a job.

Self-serve access
Empower employees and external stakeholders to retrieve the assets they need.

Streamlined sharing
Make content distribution simple.

Solution

Robust metadata
The Collective gives users multiple ways to search for assets and filter results. Because all of the search tools rely on thorough and consistent metadata, Suncast developed and applied a metadata scheme that is tailored to their content. For example, their Asset Type field includes values like environment, white sweep, and open inset. Product Type includes sheds, hose reels, deck boxes, and outdoor furniture. And their categories include packaging, brand/logos, marketing copy, and manuals. In addition, they added spotlight searches on their Dashboard for popular searches, such as sheds, deck boxes, and entertaining. Users are now able to quickly locate a specific file or browse content in categories or collections. 

Ease of use
Suncast wanted a DAM system with an effortless user experience, and they were drawn to the Collective’s intuitive interface. Ed said that his team really depends on the ease of use around asset retrieval and distribution. “It is great to be able to send large quantities of images with a link in an email,” he said. 

User roles and permissions
The governance tools in the Collective allows Ed’s team to control the content available to each user, based on their role or user group. “We had our own file system which worked for those in the know, but we needed to allow other departments and partners access to the images, to speed up the process,” he said.

“The Collective has made it easier and faster to search for and provide assets.”

Ed Cange,
Senior Marketing Manager at Suncast

Benefits

Timely distribution
The Collective organizes all of Suncast’s marketing content into a central, searchable repository, making it easy for Ed’s team to retrieve assets and share them with others. “Timely distribution of assets is key when projects or requests come in,” he shared. 

Operational efficiency
Secure, self-serve access to content in the Collective allows all users to download the content they need when they need it. This means that teams across Suncast are able to spend less time searching —or waiting — for files, and more time on valuable work. “We have been able to empower others to locate images themselves, and alleviate some bottlenecks,” Ed explained.

Dependable support
Suncast knows that Widen is their partner in achieving their current and long-term DAM goals. And if they need help resolving an issue, the answer is just a phone call or email away. “It’s great to know there is a human that you can email or call and get an answer back,” Ed said.