Blog Article
11 min
What Is Brand Management?
In this brand management guide, we explain what marketers need to represent their organization with consistent, high-quality content in every channel.
Brand Management
Case Study
Suncast Corporation
Image
Image
64
K
downloads in the last 12 months
5
K
total assets managed
41
total users
Highlights
Situation
Suncast Corporation creates a range of product-related marketing materials used by teams across the company.
Challenge
Their creative content was stored in a file directory system that lacked the search tools needed to find content quickly and easily.
Our Solution
Acquia DAM (Widen), including the Assets and Insights applications.
Results
Now, teams use Acquia DAM to efficiently share product imagery with internal and external stakeholders, across its lifecycle.
The Client
Suncast Corporation is a leading manufacturer of wood and resin home storage products, from outdoor furniture and storage to lawn and garden products.
Image
The Situation
The marketing department at Suncast creates a significant amount of product-related assets, including studio and environmental photography, 360° images, animation, videos, and information sheets. These files are used to create everything from packaging and presentation materials to websites and advertisements.
The Challenge
Although all of these creative files were centralized in a file directory system, it was difficult to search for specific files, and access was limited to a small number of employees. Ed Cange, Senior Marketing Manager at Suncast, shared that this created a variety of workflow inefficiencies. “There were a lot of large image requests that fell on our department, and looking through the folders to find them was time-consuming.”
The Solution
Suncast began searching for a digital asset management (DAM) platform to make it easier to find and share their marketing content. In 2018, they implemented Acquia DAM.
Robust metadata
The flexible metadata features in Acquia DAM allowed Suncast to create a metadata schema, or system of fields and values, that is tailored to their content. This metadata is used to organize all the content and make it searchable. And with a range of basic and advanced search options, filters, categories, and spotlight searches, Acquia DAM gives users a variety of ways to find the content they need.
User roles and permissions
The governance tools in Acquia DAM allow Ed’s team to control the content available to each user, based on their role or user group. “We had our own file system, which worked for those in the know, but we needed to allow other departments and partners access to the images, to speed up the process,” Ed said.
Dependable support
Suncast knows that Acquia is their partner in achieving their current and long-term DAM goals. And if they need help resolving an issue, the answer is just a phone call or email away. “It’s great to know there is a human that you can email or call and get an answer back,” Ed said.
The Results
Empowered users
Secure, self-serve access to content in Acquia DAM allows all users to download the content they need, when they need it. This means that teams across Suncast are able to spend less time searching —or waiting — for files, and more time on valuable work. “We have been able to empower others to locate images themselves, and alleviate some bottlenecks,” Ed explained.
Optimized workflows
Acquia DAM has also streamlined how Ed’s team finds content and shares it with a range of stakeholders.“[Acquia DAM] has made it easier and faster to search for and provide assets…it is great to be able to send large quantities of images with a link in an email.” And these efficiencies pay dividends in terms of productivity. “Timely distribution of assets is key when projects or requests come in,” he shared.
