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More than ever, engaging content is required across digital touchpoints. Online sales are thriving and offline sales are increasingly influenced by digital experiences, which means simple product descriptions and basic imagery just aren't enough anymore.
This report explores these trends, and how a strategy that integrates digital asset management (DAM) and product information management (PIM) can achieve compelling commerce experiences while lowering the cost of content delivery.
Forrester writes that nearly one in five (18%) US adults that shop online returned an online purchase because the description was inaccurate. This metric represents a huge opportunity! Detailed content and rich media — including videos, lifestyle photography, and 3D images — have the power to lower product returns, while enhancing overall the customer experience.
But creating this kind of compelling content is complex, involving a range of teams, workflows, and technology solutions. Breaking down silos across these entities is essential.
In this report you’ll learn about:
A strong DAM+PIM strategy can help companies streamline content creation and deliver better product content experiences that drive sales and revenue.
Discover how DAM+PIM can help you achieve your content goals, today.