Use DAM software as a content gathering space, a marketing asset mise en place. Where your brand’s ingredients are fresh, accessible, and ready to be served up in the right format – no matter the channel.
Organize content in one DAM system. All formats are welcome. See and interact with large previews for logos, documents, videos, work-in-progress files, 360° spin photography, and more.
Self-serve access. Empower your teams – no matter their region or time zone – to find what they need, when they need it. Share permissioned access to your DAM system, curated selections via portals, or individual assets.
Publish your up-to-date assets. Keep track of asset versions. Plus, update once and your asset is automatically published across all share and embed links. It’s a big time saver!
Transform and reuse content. Convert images, videos, and audio files to other formats on the fly. Set up common conversions for social media, slide decks, and webpages or crop and resize as needed. No design tools required.
Automate manual processes. Use metadata to power your workflows. Set up no-code, rule-based automation to notify users when new content is available. Use AI-powered auto tagging to apply metadata.
Monitor content effectiveness.Leverage site- and asset-level analytics to inform decisions. Review change history for audits.
Depth of design for the enterprise. You get all the permissions, configurations, and security you need to operate across your enterprise, or just within your department.
User friendly for your people. A search experience that’s as easy as shopping at your favorite online store. Turn original Adobe creative files into web-friendly formats with the click of a button.
Built to scale. You get a tool that will scale with the needs of your assets, teams, and brands — as the sophistication of your content operations grows.
Create a 360-degree view of product content
See what your customers see – before they do. Centralize all the assets and information that represents your products. Keep track of changes and always distribute the latest version.
Build digital experiences with your best assets
A tight integration with your content management system (CMS) sets the content foundation for your digital experience platform (DXP). It makes it easy for website editors to find web-friendly formats of digital assets to build websites, microsites, and mobile applications. Plus, developers can integrate Widen across tools using the DAM API.
Support omnichannel brand management
Turn your brand strategy into content-driven experiences that influence your brand perception. Sync assets and information across essential tools to empower teams to communicate with one shared vocabulary - written and visual.
Assets: Catalog, control, and distribute rich media assets from a central source of truth
Insights: Track and measure assets and build site performance dashboards
Portals: Share curated subsets of assets with control and flexibility
Entries: Enrich product data with marketing copy and digital assets for distribution
Templates: Create localized web-to-print collateral that’s on-brand and on demand
Workflow: Streamline collaboration, reviews, and approvals with online proofing
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