Lost files, frequent asset requests, and time-intensive processes are all signs that it’s time for digital asset management (DAM).
A DAM system is a central, accessible location to organize, review, share, publish, and analyze assets. It allows creatives to spend less time finding and managing files, and more time producing brilliant strategies for their clients.
Provide self-service access to assets
Create a searchable, shareable library of your client’s photos, images, documents, videos, and other creative assets.
Collaborate on file creation
Review, annotate, and approve images, videos, and creative files across teams and locations.
Publish content across channels and platforms
Distribute your digital assets securely across the web, social, mobile, broadcast, or print.
Integrate with other tools
Connect your data and your workflows via Widen's API and supported integrations.
Track asset history and use
Share user activity and asset use with your client to inform decisions.
The agency owns the Widen Collective instance and manages it for their clients. With roles and permissions agencies control the assets that each user can access, allowing them to use the system to manage content for multiple clients. Public or password-protected portals can be used to share content without a user login.
Benefits of this model include:
The agency protects their clients’ intellectual property
The agency can provide system administration as a service to multiple clients
The agency uses the system to manage assets, workflows, and deadline
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*Option one requires an Enterprise-subscription.
The end client owns the Widen Collective instance and configures it to meet their organization’s requirements. They may seek the agency’s support with system administration and maintenance.
Benefits of this model include:
The client feels greater ownership of their assets
The client can use the system to manage all of their digital assets, not just those created by the agency
The client uses the system to manage assets, workflows, and deadlines
The Widen Collective instance is owned by and branded for the client, but the agency manages it. Both the agency and client can upload, edit, and access assets. The end client relies on the agency for system administration and maintenance.
Benefits of this model include:
The client feels greater ownership of their assets
The agency can provide system administration as a service
The agency uses the system to manage assets, workflows, and deadlines
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