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Product photography, demo videos, brochures, lifestyle photography, logos, and pricing documents all play a role in selling products. Digital asset management (DAM) helps you create, find, share, and track digital assets more effectively.Read on to see how these manufacturing companies use the Widen Collective® to encourage global brand consistency and automate steps in their digital supply chain.
One master file, disseminated across the web and print materials
One master file is used with conversions on the fly for both print and the web. When an edit is made to an illustration or caption — because products are constantly changing — it only needs to be made once.
Automate production workflows
Strong-Tie integrated their Collective with Hybris, their product information management (PIM) platform. It houses all of the information about each product and serves as the backbone for their website. Widen’s API allows this data from Hybris to flow to and from the Collective, and automate portions of their production workflow.
Affiliate retailers have self-service access to assets that sell windows
Renewal by Andersen uses the Collective to provide retailers with promotional materials like video assets for commercials, and photographs for social media and flyers. User roles limit each retailer’s access to photos of what they sell.
Collect and share user-generated content
Renewal by Andersen customers frequently share how much they love their new windows and patio doors on Instagram. The Collective and Tint integration collects this feedback, including customer photos and usage permission. The marketing team can then share this user-generated content on their website alongside their products.
Broader access to assets
Before Gaylord Archive had a DAM solution, only a handful of people could access assets. Now with the Collective they provide access to product managers, the web team, their sister company, and other external partners who need access to images.
Convenient ways to find assets
Users can search for assets based on their needs. They can browse for files using the category structure, or search for specific files using metadata fields and filters.
“Our goal is when we put something in the DAM, anybody can take that out and be confident that this is the final product that can go out to the public.”
Production Designer and Digital Asset Specialist