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Automate your digital supply chain to reduce time to market

Product photography, demo videos, brochures, lifestyle photography, logos, and pricing documents all play a role in selling products. Digital asset management (DAM) helps you create, find, share, and track digital assets more effectively.

Read on to see how these manufacturing companies use the Widen Collective® to encourage global brand consistency and automate steps in their digital supply chain.



Simpson Strong-Tie improves the speed and accuracy of creative workflows

One master file, disseminated across the web and print materials
One master file is used with conversions on the fly for both print and the web. When an edit is made to an illustration or caption — because products are constantly changing — it only needs to be made once.

Automate production workflows
Strong-Tie integrated their Collective with Hybris, their product information management (PIM) platform. It houses all of the information about each product and serves as the backbone for their website. Widen’s API allows this data from Hybris to flow to and from the Collective, and automate portions of their production workflow.

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Alliance Laundry Systems Distributes On-Brand Content Across Time Zones and Teams

Coordinated global workflows
With the Collective, Alliance is able to give remote teams, distributors, partner agencies, and other stakeholders across the globe access to the content they need. Image requests that used to take days to fulfill have been eliminated.

Connected technology
Alliance uses embed codes for assets in the Collective to streamline how they publish content online. If a new version of an asset is uploaded to the Collective, it’s automatically updated everywhere it’s embedded on the web.

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“A process for an image or logo request would take two or three days, and if it was international in a different time zone that would be even longer. Now, they’re finding it themselves.
Nick Polcyn

Creative Services Leader