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Product photography, demo videos, brochures, lifestyle photography, logos, and pricing documents all play a role in selling products. Digital asset management (DAM) helps you create, find, share, and track digital assets more effectively.Read on to see how these manufacturing companies use the Widen Collective® to encourage global brand consistency and automate steps in their digital supply chain.
One master file, disseminated across the web and print materials
One master file is used with conversions on the fly for both print and the web. When an edit is made to an illustration or caption — because products are constantly changing — it only needs to be made once.
Automate production workflows
Strong-Tie integrated their Collective with Hybris, their product information management (PIM) platform. It houses all of the information about each product and serves as the backbone for their website. Widen’s API allows this data from Hybris to flow to and from the Collective, and automate portions of their production workflow.
Coordinated global workflows
With the Collective, Alliance is able to give remote teams, distributors, partner agencies, and other stakeholders across the globe access to the content they need. Image requests that used to take days to fulfill have been eliminated.
Alliance uses embed codes for assets in the Collective to streamline how they publish content online. If a new version of an asset is uploaded to the Collective, it’s automatically updated everywhere it’s embedded on the web.