With the right digital asset management system, you can extend the reach of your digital assets — also referred to as visual content — from creation through preservation. Then watch the agility and productivity of your marketing and creative teams grow.
Digital asset management brings clarity and efficiency to the content creation process across the business.Read More…
With existing assets centralized, it’s easy for departments to see what’s available and guidelines on how to use them properly. Creative teams can create templates and provide brand approved assets to help other teams customize brochures, slide decks, and other frequently created content.
Instead of sifting through shared drives, teams can set up an integration between the Adobe Creative Cloud and a DAM system to make assets available from within the application they are working in. The DAM always provides the most recent version of the asset, saving your team time updating assets.Collapse
Asset governance is a new subject for most businesses implementing their first DAM system. Informal permissions were inherent with decentralized assets living on hard drives under desks or on departmental file sharing apps.Read More…
With all of a business's assets in one place, it’s important to structure roles and permissions within the DAM system to control who can access what. A DAM system provides access levels to different types of users based on their needs – for example viewing rights, upload abilities, or approval.
Another challenge with managing potentially TBs of assets in one system is finding the right asset for the project at hand. With metadata applied to assets, users can search for and filter for what they are looking for within the DAM system. They can also browse categories and curated collections of assets.Collapse
With the DAM system being the central source of truth for digital assets, it’s the perfect tool for distributing assets across systems, marketing channels, and teams.Read More…
Teams can use out-of-the integrations or an API to deliver assets between systems. For example, making assets available within a CMS, an e-commerce system, or social media publishing tool.
A DAM system also helps distribute assets to teams with share links. Users can grab a link to an individual asset or a branded Portal with many assets and share it. This is frequently used for sharing brand guidelines, marketing campaign materials, and event photography.Collapse
Digital assets have a lifetime, so when they’re no longer in use you should archive and preserve them.Read More…
DAM systems help transition assets from being active to archive with tools like asset expiration dates, data on where assets are embedded, versioning, and permissions.
The scalability of cloud-based solutions can also make your DAM system a cost-effective archive solution.Collapse
Business growth requires an investment in digital assets. New products, geographic markets, sales channels, formats, and marketing strategies are increasing the demand for digital assets. This proliferation of assets strains the teams and tools creating and publishing the assets.
Without a company-wide digital asset strategy, departments struggle to scale and maintain brand consistency. A digital asset management system provides a central source of truth for the business. It acts as the hub to reference old assets, share current assets, and inspire new assets.
Creative & Design – Streamline creative workflows, increase productivity information
Technology (IT) – Focus on core competencies
Marketing Communications – Centralize control over marketing operations
Multimedia & Web – Utilize new technologies
Public Relations – Get the word out
Sales – Empower sales channels and localize branding
Agencies – Increase productivity of marketing, advertising, creative and design
Food and Beverage – Encourage global brand consistency
Healthcare – Secure brand assets and support compliance
Higher Education – Decentralize digital assets and get all departments on track
Manufacturing – Global distribution of brand assets
Media & Entertainment – House media assets and manage image rights
Non-Profit – Maximize marketing resources on a limited budget
Print & Publishing – Streamline production operations
Retail – Bring together assets from everywhere for multi-channel promotions
Sports – Connect with press and revenue opportunities
Travel and Tourism - Give the public and press approved brand assets
The ROI of DAM is all about marketing success. What’s it really costing your team NOT to have a DAM solution?
spent per year searching for assets
spent per year distributing content
A Digital Asset Management solution centralizes and organizes the visual assets that make up your content. But it's more than just a media library.
It’s a way to share data about your content and make better use of the stories and images that get buried on CDs, servers, and drives.