With the right digital asset management system, you can extend the reach of your digital assets — also referred to as visual content — from creation through preservation. Then watch the agility and productivity of your marketing and creative teams grow.
Digital asset management brings clarity and efficiency to the content creation process across the business.
With existing assets centralized, it’s easy for departments to see what’s available and guidelines on how to use them properly. Creative teams can create templates and provide brand approved assets to help other teams customize brochures, slide decks, and other frequently created content.
Instead of sifting through shared drives, teams can set up an integration between the Adobe Creative Cloud and a DAM system to make assets available from within the application they are working in. The DAM always provides the most recent version of the asset, saving your team time updating assets.
Business growth requires an investment in digital assets. New products, geographic markets, sales channels, formats, and marketing strategies are increasing the demand for digital assets. This proliferation of assets strains the teams and tools creating and publishing the assets.
Without a company-wide digital asset strategy, departments struggle to scale and maintain brand consistency. A digital asset management system provides a central source of truth for the business. It acts as the hub to reference old assets, share current assets, and inspire new assets.
Gain organizational efficiencies
Agencies
Increase productivity of marketing, advertising, creative and design
Food and Beverage
Encourage global brand consistency
Healthcare
Secure brand assets and support compliance
Higher Education
Centralize digital assets and get all departments on track
Manufacturing
Global distribution of brand assets
Media and Entertainment
House media assets and manage image rights
Non-Profit
Maximize marketing resources on a limited budget
Print and Publishing
Streamline production operations
Retail
Bring together assets from everywhere for multi-channel promotions
Sports
Connect with press and revenue opportunities
Travel and Tourism
Give the public and press approved brand assets
Creative and Design
Streamline creative workflows, increase productivity information
Technology (IT)
Support organizational digital transformation and security compliance
Marketing Communications
Centralize control over marketing operations
Multimedia and Web
Easily publish to digital channels and get more out of new technologies
Public Relations
Get the word out
Sales
Empower sales channels and localize branding
Software as a Service (SaaS): SaaS DAM systems are hosted in the cloud and accessed via the internet. This means no hardware or servers to maintain. SaaS DAM systems provide budget-friendly options and rapid deployment of upgrades.
Hybrid: Some vendors offer a hybrid of cloud and on-premise deployments. This offers more flexibility on where your assets are stored.
On-premise: On-premise DAM systems are deployed on your hardware. Your IT department provides
Open source: Open source DAM systems provide can be hosted by a third party or on-premise.
A digital asset management solution centralizes and organizes the visual assets that make up your content. But it's more than just a media library. It’s a way to share data about your content and make better use of the stories and images that get buried on CDs, servers, and drives.
Extend
Power your brand assets to reach other systems, processes,
Connect
Share your brand story clearly and consistently.
Protect
Protect your brand with secure access, storage, and distribution of your assets.
