Widen Quarterly Newsletter: Winter 2022

Hello Widen customers and friends,

After an eventful 2021 and a restful holiday, we’re back for more DAM adventures! This quarter we’re excited to share our latest DAM and PIM case study, an article about how to maximize your use of the Widen Collective, and our upcoming events. We also want to provide a little more information about Acquia’s product offerings, so you can learn about our new family.  

We hope your 2022 is off to a great start. Thanks for starting your new year with us!

Cheers,
- The Widen team

A look at how one Widen customer is using PIM

Since 2015, PRADCO Outdoor Brands has used the Widen Collective to organize their brand assets. However, they lacked a centralized system to store their product data and marketing copy. Martin Hill, PRADCO’s Director of Digital Sales, shared, “We noticed that Widen had just created their own PIM solution. And because it exists within our current DAM solution, it was a no-brainer for us.” 

Read on to learn how PRADCO approached selecting and implementing Entries, the product information management (PIM) solution in the Widen Collective, and how it helps them manage and distribute product content across their e-commerce channels.

Maximize your DAM investment with DCOs

What are DCOs? We’re glad you asked! Desired customer outcomes, or DCOs, are goal-oriented objectives designed to help Widen customers maximize the use of their DAM system. Based on our years of experience in the DAM space, we identified 11 top DCOs that customers seek to achieve through their investment in the Widen Collective.

See how you can use DCOs to advance your DAM maturity and drive greater ROI.

Get to know all of the Acquia products

You’ve probably heard about digital experience platforms (DXPs) by now, but are you acquainted with all of Acquia's products? Get to know all of the products in Drupal Cloud and Marketing Cloud that help teams around the world create informed, streamlined customer experiences. 

Check out the latest product updates and get a look at the roadmap in the upcoming live webinar on February 9 at 11:30 a.m ET.

Where to find Widen in 2022

We’re getting out and about this year both virtually and in-person with DAM events around the world. Find an event near you:

DAM Asia-Pacific - March 24 (virtual)

DAM Industry Week - April 4-8 (virtual)

DAM and Product Information Management (PIM) - May 25 (virtual)

DAM Europe - June 22-23 (in-person)

DAM New York - September 15-16 (in-person)

Acquia Engage - October 25-26 (in-person)

We hope to see you there!