A look at how one Widen customer is using PIM
Since 2015, PRADCO Outdoor Brands has used the Widen Collective to organize their brand assets. However, they lacked a centralized system to store their product data and marketing copy. Martin Hill, PRADCO’s Director of Digital Sales, shared, “We noticed that Widen had just created their own PIM solution. And because it exists within our current DAM solution, it was a no-brainer for us.”
Read on to learn how PRADCO approached selecting and implementing Entries, the product information management (PIM) solution in the Widen Collective, and how it helps them manage and distribute product content across their e-commerce channels.