Your brand is a living, breathing, evolving thing. It delivers a promise and, as such, it has equity. It’s also one of the only true differentiators your company has, so don’t let it fragment into a bunch of different stories when a digital asset management (DAM) solution can keep it all together.
DAM is a mechanism that brings clarity and control to all of your brand assets. It can easily house your brand story, then set it free with confidence knowing it will be told consistently. The more people hear and see the same message and visuals, the more likely they are to remember and connect with them.
As the house for all your brand assets, your DAM system is the gateway to your organization’s brand story. If you’re not branding your DAM, it’s a missed opportunity to tell your stakeholders who you are and what you stand for.
A DAM solution supports your organization’s identity, and the more branded your DAM system is to your company, the more likely people will connect to it, engage with it, and keep using it. So how do you go about branding your DAM solution? Here are 10 easy things you can do with the Widen Collective today!
1. Name your Collective site
Often overlooked, but very important, is what to call your DAM system. Sure, you could just call it “the DAM,” but it’s a real opportunity to make the solution yours and rally users around a proprietary name.
We recommend using a name that reflects your organization and one that will be easily remembered by anyone accessing it. Here are some customer examples:
Beam Suntory: The DAL (Digital Asset Library)
Crayola: The Crayola Gallery
HARMAN: The HARMAN Media Library
Use these common names to help in naming your DAM system: Image Library, Digital Library, Digital Asset Library, Digital Asset Portal, Digital Asset Manager, Digital Repository, Resource Library, Photo Library, Brand Builder, Brand Center, Brand Library, MediaHub, Global Exchange Platform, Creative Library, Professional Solutions Library, Marketing Resource, Art Gallery, Digital Toolkit, The Hub, Media Central.
2. Choose a vanity URL
Many customers simply adapt our existing product name, "The Widen Collective," by inserting their company name instead of Widen's in the URL for their site. For example, ASPCA.widencollective.com.
You can also get a branded URL that includes your proprietary name, minus Widen to make it your own. For example, AstrosCollective.com.
If you’ve named your DAM system something other than the Widen Collective, you can get a custom vanity URL to make it your own. For example, TrekMarketingBuilder.com.
Note: There may be an additional charge for custom vanity URLs and vanity URL redirects.
3. Display your logo
The simplest and most effective way to leave your mark and brand your DAM is to simply add your logo to your login page and site header. This ensures the most important brand element is prominent for every login, search, and download activity. Your logo also becomes the default for all system emails, asset pickup pages, and shared collections.
Use this opportunity to always present your most current logo and coach the world on how to represent your brand consistently.
4. Use a site favicon
Take your logo one step further by requesting to add your logo as your site favicon to match your website. This is a nice touch to remind your users they’re on your branded domain. Let our support team know you’d like their help!
5. Display your brand colors
Make your Widen Collective look like you designed it when you add primary and secondary colors for all buttons and hyperlinks throughout your DAM system. Make it match your website or company intranet site to coach consistency across every touchpoint and mobile app.
6. Use a dominant brand graphic on your login page
Your login and Dashboard pages are the gateway to your visual brand story. If you don’t put some focus there, it’s a missed opportunity. Showcase one of your greatest visual assets with a large hero graphic on your login page. It will welcome your users and let you promote something new about your products, people, or services. Be sure to change it up on a regular basis!
7. Customize your Dashboard
Your Dashboard is the first and most viewed page of your Widen Collective. Beyond your logo and custom colors, take advantage of the opportunities to make the most of your Dashboard with dashboard messages and banners.
Some of our favorite customer examples present branded welcome messages and instructions, showcase new products or upcoming events, list key contacts, and link to your brand guidelines.
You can also add spotlight saved searches and spotlight collections with custom icons or photographs representative of each grouping.
8. Brand your collections
Collection share pages are a great way to share groups of assets with targeted users or the public. Built-in tools make it easy to point and click to add custom colors and headers within different layout templates.
9. Build a brand portal
Portals are the next evolution of public collections available in early release stages for select customers. Portals can be customized with more options to showcase your brand with limitless options to add text, colors, hero images and banners, and all the assets and collections you need. Widen is releasing several different types of portals to share resources, display a video channel, collaborate with your team, curate collections, and deliver a brand portal. Each portal template comes with different functions intended to streamline the process to collect and share brand assets for a variety of purposes.
10. Present your brand guidelines
One of the primary benefits of a DAM system is to drive brand consistency. A great way to encourage brand consistency is to create and share your brand guidelines. The new Widen brand portal will help you streamline giant brand guidelines documents in a single location, with the right set of logos, colors, fonts, text, tone, voice, graphic elements, and assets to ensure your brand ambassadors and content creators are always on brand.
See what we’ve done to brand our DAM demo system when you create a guest pass at http://marketing.widencollective.com. Request a demo to see all the latest features built for strong and steady brands.
See more great examples of Widen Collective customers who have taken extra steps to brand their DAM system.