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Designing a Video Distribution Experience Worth Sharing

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Colorful, solid rectangles of varying sizeswith white "play buttons" in the center of them. The largest rectangle is blue and in the middle. It's connected to each of the other ones by small lines to represent videos connecting to each other and working together to support your brand.

When it comes to creating engaging and memorable stories, video content is king. But because video files are very large, it can be difficult to store, view, and share this content.

With the right tools, however, video management can be friction-free. Cloud-based digital asset management (DAM) systems like the Widen Collective® support video storage, viewing, and sharing, and allow organizations to manage video alongside their other media.


The Collective offers a particularly effective way to share video files using Portals. Let’s take a look at how branded portals provide a flexible and attractive video distribution experience for a range of audiences.

Optimized features for your video portals

Portals allows users to share a curated subset of assets — including videos — that are stored in the DAM platform. Plus, each portal can be designed to reflect the look and feel of your brand. Here are some tips for leveraging key video features.

Create a video playlist to keep viewers attention

Videos are frequently created for a specific audience or business objective. Whether you have a sequential training video series or a group of related marketing videos, presenting them in a playlist will encourage your viewers to continue watching your content.

In a portal, a playlist section is a carousel of videos. The playlist view displays the “currently playing video” with the related videos below. Once a video is complete, the next video in the playlist will automatically play. You can pin top videos and arrange them in a specific order.

Screenshot of a video in a portal with the mail video featured and the video playlist carousel below it.

Embed a video gallery in your website

Instead of using YouTube or Vimeo to display video playlists on your website, you can use a portal to embed a gallery of your videos...without the ads or suggested videos. This keeps your audience in a fully-branded experience.

Keep your videos secure

Because not all videos are for public consumption, you can create an access code for each portal to share with a select group of people. And there are several methods for providing access to each portal: through download links, share links, embed codes, or direct links. Each has security options and the ability to set an expiration date.

Enable night theme to reduce eye strain

Working on computers all day can be a real strain on your eyes. If you are creating a video portal to be viewed in a low-light environment, consider using the night theme. This will help ensure your videos aren’t too bright for the surroundings.

Track video analytics

The Collective has tools to help you understand how your video assets are performing. Insights tracks and displays all of the activity around each video file. Every view, share, and download is captured, along with the number of loads, plays, and completions. This data is aggregated into a retention percentage to help you understand how your videos are being used, and which are the top performers. 

And Quick Insights provides an at-a-glance view of individual asset activity, including how much a video is being used, where it’s viewed, and its use history. 

Try adding videos to your portals to improve your video distribution

Including videos in your portals provides a flexible and effective way to share video content with internal and external stakeholders. And, you can showcase these assets along with non-video content, like training materials, spec sheets, product imagery, or any other file in your Collective site. 

With the right video management tools you can extend the value of your video content. Contact us today to discuss how the Collective can support your video management needs and goals!


Note: This article was originally published in April 2018 and has been updated to include additional information. 

Topics: Video, Portals

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