Digital Asset Management Basics Webinars Available On-Demand

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DAM Basics webinar series recordings and slide decks now available on-demand

We had a great turnout for the DAM Basics webinars. In March and April, Widen hosted a series of FREE digital asset management (DAM) educational webinars for those looking at DAM for the first time, switching to a new DAM system and those about to implement the Widen DAM solution – Media Collective. 

The four webinars were broken into two groups. The first for the those early in the buyer’s journey, and second for those closer to the decision and implementation stages. Now, you can access all four webinars on-demand.

 

Group 1: The Buyer’s Journey Series

The first two webinars examine the DAM buyer’s journey with the goal of providing an orientation to those new to DAM and insights into the right way to go about procuring the “best-fit” DAM solution for your organization. Based on Widen’s DAM Decision Toolkit, these two webinars cover four core phases of the DAM buyer’s journey, including: strategy, research, justification, and evaluation.

In webinar 1, we presented “How to find the right DAM solution for your business.” 

Key topics covered:

  • What DAM  is, and is not 
  • The basic tasks and defining characteristics of a DAM solution
  • What DAM can do for your business (ROI) 
  • The different kinds of DAM solutions available – SaaS, On-Premise and Open Source
  • What process to follow and key questions to ask in your journey
  • Things to consider and things to do as you work to find the right DAM solution for your business

 
Get the webinar recording and slide deck from the DAM Basics Webinar 1.

 

In webinar 2, we presented “Justifying and evaluating the best DAM solution for your business.” 

Key topics covered:

  • The business case for DAM 
  • Intro to the DAM Maturity Model by the DAM Foundation
  • Customer examples and justifications
  • What streamlined workflows look like
  • Functional requirements for a DAM solution
  • Auditing your existing DAM solution and workflow
  • Look at features and functionality and how to develop your requirements
  • Things to consider and do next

 
Get the webinar recording and slide deck from the DAM Basics Webinar 2.

Group 1: The Buyer’s Journey Series

Group 2: What to Know Before you Go Series

The second group of webinars deals with what you need to know before you launch your DAM solution with Widen. The goal is to prepare those about to implement Widen DAM with all the considerations of being ready to go.
 
Based on Widen’s Admin Playbook, these two webinars provide an orientation with key administrative functions within the Widen Media Collective, and things to prepare for before beginning the implementation process.
 
In webinar 3, we presented “What to know about the structure of DAM.”

Key topics covered:

  • Structure of a DAM solution
  • Security with user roles and permissions
  • Intro to metadata and metadata options
  • Search methods and category taxonomy
  • Team structure with Admin roles

 
Get the webinar recording and slide deck from the DAM Basics Webinar 3.

 

In webinar 4, we presented “What to know about implementing DAM.” 

Key topics covered:

  • How to come up with your metadata schema and category taxonomy
  • Prepping your assets and metadata for migration and category assignment
  • Bulk uploads and deduping
  • Feature selection
  • Site branding considerations
  • How to plan your DAM project launch
  • How to launch your site and onboard users
  • User management

 
Get the webinar recording and slide deck from the DAM Basics Webinar 4.

Group 2: What to Know Before you Go Series

Want to continue your learning? Check out our Resource Library for access to articles, white papers, videos and webinars.

Want to talk to an expert? Get in touch with our Widen DAM Advisor Team to talk more about your DAM needs and questions at any point in your journey.

Topics: Resources, Content, Marketing

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