The Last “S” in SaaS for DAM Software as a Service

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Watch the video compilation from several marketing professionals discuss their experiences with Widen Digital Asset Management Software as a Service (DAM SaaS).


This short video compilation includes three different customer interviews making a case for the SaaS deployment model for digital asset management programs. The first customer is Jim Scarlata, Senior Marketing Operations Manager for Knaack LLC. He speaks about why SaaS makes the most sense for companies with limited IT resources. He argues that DAM software is a subject area outside of the core competencies of Information Technology personnel responsible for critical business systems. Digital asset solutions reside more in the area of creative and marketing and should be handled by a company whose core competency is digital asset management workflow. Widen has 15+ years of experience in DAM software implementations across a variety of business models and vertical industries. Furthermore, Widen’s service-driven culture offers the consultation and suggestions to make the implementation go as smooth as possible.

The second customer is Jim Magruder, Senior Marketing Communications Manager at InSinkErator, and he states that he turned to Widen as a DAM SaaS provider because of two main promises—technological expertise to solve problems and the service commitment backing the technology. As a self-proclaimed “non-technical” person, Jim Magruder and his team at InSinkErator have both the technology and service experts to make life easier when it comes to managing brand assets and promotional materials.

The third customer is John Wernecke, Global Marketing Manager for Motorola Mobile Devices, and he talks about the rapid response from Widen support teams and how they go “above and beyond” with no questions asked. He explains that when there’s a problem, it’s quite simply “What happened? ... What were you doing when it happened? … And, we’ll fix it.

For the latest about Widen’s commitment to service when it comes to digital asset management software support, watch the video about Widen25.

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