The Value of SaaS for Digital Asset Management at HSM

by ,

This is the sixth video in the series of Widen customer interviews with Augusto Rovegno, Business Development & Programming Manager, at HSM – organizer of the World Business Forum and World Innovation Forum. In this video, Augusto talks about the value of SaaS DAM emerging as the answer for HSM after looking at the different alternatives including buying an installed DAM product and developing their own solution from scratch.

One of the main problems for HSM was the rapid deployment timeline they were facing, which ruled out all other alternatives. Moreover, SaaS DAM presented HSM with greater benefits of future flexibility and scalability over developing a solution on their own or going with an installed DAM product. As a bonus, Augusto confirms the help desk for Widen SaaS DAM would provide a stronger benefit to the users than alternatives.

Augusto goes on to explain the possibility of installing or building a product. Installing DAM software on their servers was again more complex that what they could handle in the time-frame they needed to be up and running and functioning properly. Additionally, the cost advantages for SaaS vs. installed were weighed heavily and so they determined they didn't want to buy or lease any hardware. Augusto talks about how they believe in the cloud computing model and didn't want to have big capital expenditures. Again, costs were another driver for HSM’s decision to go with a SaaS DAM solution.

comments powered by Disqus

The Widen Blog

Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.

Like what you're reading?

We can send you our best articles.

Widen Wins!

Widen Wins "Best Digital Asset Management Platform (DAM)" at ClickZ Marketing Technology Awards

Widen Wins "Best Digital Asset Management Platform (DAM)" at ClickZ Marketing Technology Awards

Read the article


Justifying DAM Guide


Read this guide to learn how to calculate and justify the value of DAM to your organization

Get the free guide


Creative Harmony Guide

The Content Wrangler's Guide to Creative Harmony

Read this guide to help you elevate your brand with better file organization, sharing, and analytics in order to keep your content and your sanity in check.

Get the free guide


Video Guide

A Marketer's Guide to the Video Galaxy

This guide will explain how the right tools, and optimizing your video workflow can have a serious impact on internal cost savings, and increased sales.

Get the guide


Brand Guide

How to Make Youe Brand a Pillar of Strength

The simple strategies in this guide will help you tackle brand management successfully, one step at a time.

Get the guide


Are you ready for a DAM solution of your own? Get Started