The challenge of delivering relevant, consistent, and memorable customer experiences has shaped the marketing industry today. Marketers are charged with meeting each customer in the moment with content that speaks to their behaviors, motivations, and interests. In pursuit of this type of connectivity, marketers need to:
1. Maximize the value of technology
2. Harness the power of real-time data
3. Leverage efficiencies made possible by artificial intelligence
4. Build trust with customers
This paper explores these four marketing priorities and how they align with digital asset management.
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