What is marketing resource management?
Marketing resource management (MRM) is software that unifies marketing people, processes, and technology into one system. An MRM solution can power your marketing strategy while saving time and costs. Bottom line, MRM makes marketing more deliberate.
MRM emerged because our digital, multichannel world can be complex, competitive, and opaque. Marketers have been under pressure to produce more content in less time for an audience that has high standards and low attention spans. MRM provides a competitive edge by taking marketing workflows off people’s desktops and into a shared platform.
Widen’s MRM tools recognize that marketers work at their highest potential when software eliminates their busywork, bottlenecks, and siloes. Marketing professionals want to focus on things that no machine can do: creative work, problem-solving, and face-to-face interactions.
So, marketing teams use MRM tools to:
Organize project requests, reviews, proofing, approvals, and communication in a way that makes sense to marketers and their partners
Democratize access to approved photos, videos, graphics, and templates with self-serve, branded portals
Crunch the numbers on content so marketers have
insight on what worked, what didn’t, and what should be created next
Remix, repurpose, and mashup assets to get the maximum return on investment from every piece of content
Sunset content that has become outdated for the brand or expired from a licensing standpoint
The Widen Collective®, our enterprise content management platform, includes everything you need to succeed at marketing resource management.
