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It’s Now or Never: Prioritize Your Customer’s Digital Experiences in 2022

Get this on-demand webinar where we took a deep dive into the martech that brands like New Balance use to power their digital experiences. This discussion centered on actionable insights for building and scaling your martech (marketing technology) infrastructure to meet constantly rising consumer expectations.

This webinar uses real-world case studies from leading retailers to exemplify the implementation and advantages of using open-source martech when communicating with customers.

Key takeaways:

  • How New Balance streamlined their content workflows to optimize content delivery as part of their digital experience
  • How lululemon uses a customer data platform (CDP) and first-party data strategy to personalize customers’ digital experience
  • The martech you should be prioritizing in 2022