While most marketing teams are creating video content, storing it in a way that’s accessible and usable across multiple platforms is a challenge. Your website, a shared folder, YouTube, Facebook, and other channels all have their challenges. That’s why many businesses are using digital asset management (DAM) systems to manage their video content alongside their images and documents.
In this article, we’ll lay out different metadata you can apply to your videos to make them searchable within your DAM system.
Video type - What type of video is this asset?
Videos are used for many purposes. Help you and your teams find the right video by identifying what type of video it is. Here’s an example of how you might break down marketing video types with short descriptions:
- B-roll/Raw Footage: Files directly off a camera. Un-edited.
- Customer Interviews: Marketing interviews with customers. Finished and raw footage.
- Internal communications: For internal eyes only, like company meetings.
- Marketing: General marketing videos.
- Training: Training videos.
- Webinars/Presentations: Webinars you host and presentations at live events.
Editing program used - The name of the program that was used to edit the video.
If you have multiple video editors and multiple video editing programs, it can be helpful to know what editing program was used.
Script - The written form of your video.
If you paste the script of the video into an open text field, all of that text is searchable in the DAM system. This helps if you are looking for a video that mentions a specific topic or name. You can also attach your script as a document if you just want to store it alongside your video file.
Timecode notes - Notes for sets of different information and tasks.
Store notes on your videos. Keep note of different tasks for post-production, when questions are asked during an interview, or when quotable quotes are said.
Licensing - What type of license applies to this asset?
When you’re making videos available for use, it’s important to document the video’s licensing. In what ways can your teams legally use the video?
- Your company's copyright- Assets created by your company.
- Royalty Free - Perpetual license to reuse the video
- Rights Managed - One-time usage as specified by the license.
- Public Domain - Asset that is free of known copyright restrictions.
Description - Describe the assets content in a sentence or two.
Write a brief description of the video so that a viewer can understand what the video is about without watching it.
Keywords - Keywords that describe the video.
Apply keywords to your video so that when people search for the video, it appears. Think about the words your teams would use to describe and or search for the video.
Version notes - Make note of changes.
When you upload a new version of the video, note the changes. This will help your teams understand how it’s different from the previous version.
Talent release documents - Permission to use an actor’s likeness.
Make sure you have the right to distribute a video with an actor’s likeness. Store that information with your video so it’s easier to reference when the need arises.
Language - What language is the video in?
If you’re doing business in multiple languages, make note of what language the video is in.
These fields should give you a good start on which metadata fields you should create for your video files. Remember, each business and industry is a little different so tailor the information for your businesses needs.