I attend a number of video conferences each year with the hopes of not only learning something new for my own video knowledge, but to also learn new ways of presenting things in better, more simplified ways to Widen customers. My two favorite are the Streaming Media Conferences (both East and West), and the Reel Summit.
This year, I'm invited to be a panelist at the upcoming Streaming Media West conference which will be held at the Hyatt Regency in Huntington Beach, CA, November 18-19, 2014. Dan Rayburn is the founder of Streaming Media and is hands down one of the most knowledgeable people in the video delivery ecosystem. Year after year, he continues to outdo himself and put together a great selection of topics and industry professionals to examine every nook and cranny of the topic of online video.
I’ll be on a panel discussing Content Management Strategies for Enterprise Content Platforms. With video rapidly growing as a medium for communication across all areas of the enterprise, including marketing, training, collaboration and legal, many organizations are interested in learning how to take advantage of existing content management, knowledge management, and search platforms to make video a first-class asset. The panel is stacked with some very knowledgeable professionals and I’m looking forward to deep diving into the subject with them, recommending best practices for helping ensure videos can be found, shared, and watched in the right context.
As we look at the video asset lifecycle, most of the sessions will center around the later phases, maximizing the repurposaceous-ness of video assets, and getting you a better ROI. In general, I’ve noticed that people in the video space that are not familiar with DAM tend to move, in their thought process, directly from the creation phases of video production to the distribution phases. It feels a lot like kids on Christmas, and it’s understandable. You have a bunch of bright, shiny new toys and you want to play with them ... all of them ... right now. While you may have created a video for a specific purpose, in order for it to be “RE-purposed,” it needs a management layer. The management layer, which we know of as DAM, allows the video to be found easier, to be versioned, to be pushed to other systems, to be converted to other formats, and to be analyzed.
As DAMsters, we recognized the importance for an organization to have a central source of truth for all of their brand assets and rich media, including video files, and then repurpose those assets in other content management platforms while still being connected to DAM. We also have a number of use cases (See Brown University’s usage of of our Drupal module) of utilizing Widen’s API and integrations to push video files and metadata to other content management systems like Wordpress, Drupal, and many other proprietary systems.
I looked at analytic data across all of the Widen Media Collective customer sites over the past 3 years. Interestingly, I noticed that while the number of customer sites increased by an average 36% each year, the amount of video stored (in TBs) nearly tripled each year on average. Both the number of videos uploaded, and the number of videos ordered (downloaded/repurposed) doubled each year on average. Clearly we can see that video is rapidly growing in popularity amongst our customer’s asset mix. They have recognized its power as a marketing tool, and are using it more and more.
Get in touch if you’d like to learn more about the Widen Media Collective, and how it can help you get more use out of your video assets across all of your different marketing technology platforms.